- The global toothbrush market is steadily expanding due to growing consumer inclination toward advanced oral care products, with electric toothbrushes emerging as a major focus for buyers seeking efficient dental hygiene solutions
- Consumers are increasingly opting for electric toothbrushes as they offer superior plaque removal and gum care benefits, aligning with a shift toward smart and personalized oral hygiene routines
- Asia-pacific dominated the toothbrush market with the largest revenue share of 40.05% in 2024, driven by a rapid urbanization, growing middle-class populations, and increasing disposable incomes that enable consumers to spend more on health and personal care products
- North America is expected to be the fastest growing region in the toothbrush market during the forecast period propelled by growing consumer awareness of oral health and the increasing adoption of electric toothbrushes.
- Soft bristle toothbrushes hold the largest market share of 45.05% in 2024 as they are recommended by dental professionals for their gentle yet effective cleaning, making them ideal for people with sensitive gums or enamel.
