- In January 2023, ProV Foods, a brand under Mumbai-based Proventus Agrocom, launched ProV Minis, a line of small snack packs featuring flavored dried fruits, nuts, and seeds. The range includes Nut & Seed Mix, Almonds Piri Piri, and Creamy Cashew Cheese, catering to the growing demand for healthy, on-the-go snacking in developing markets such as India. Priced at INR 30 per pack, ProV Minis offer a convenient and nutritious alternative to traditional snacks
- In April 2022, CapVest Partners LLP acquired Second Nature Brands, a Michigan-based premium snack company, from Palladium Equity Partners, LLC. This acquisition strengthens CapVest’s presence in the healthy snack market, leveraging Second Nature’s trail mix brands, including Kar’s Nuts, Second Nature Snacks, and Sanders Chocolates. The deal aligns with CapVest’s strategy to expand its global footprint and capitalize on the rising demand for nutritious, on-the-go snacks
- In July 2021, The J.M. Smucker Company launched two new snack mixes under its Sahale Snacks brand, featuring White Cheddar Black Pepper and Creole Bean & Nut Blends. These mixes emphasize plant-based protein, catering to health-conscious consumers looking for nutritious, on-the-go snacks. The White Cheddar Black Pepper mix blends roasted chickpeas, fava beans, cashews, and pepitas with white cheddar cheese and black pepper, while the Creole mix combines roasted chickpeas, fava beans, pecans, peanuts, and bell peppers with bold Creole spices
- In May 2021, Mars Inc. partnered with Instacart to enhance the availability of its trail mix and snack products through efficient online delivery. This collaboration aligns with the growing consumer preference for e-commerce grocery shopping, expanding Mars’ reach in North America. The partnership enables same-day delivery of over 40 Mars brands, including M&M'S®, SNICKERS®, and SEEDS OF CHANGE®, through Instacart’s retail network. By leveraging Instacart’s digital platform, Mars strengthens its presence in the snack segment, catering to on-demand shopping trends
