- The travel retail market is witnessing strong momentum as global travelers increasingly prefer shopping at airports for exclusive, tax-free products, especially in categories such as beauty, fashion, and alcohol
- Leading brands are enhancing visibility and sales through interactive retail experiences, digital promotions, and limited-edition offerings tailored for international passengers
- Asia-Pacific dominated the global travel retail market in 2024, driven by strong international tourism, a rising middle-class population, and increasing investments in airport infrastructure and luxury retail development
- Europe region is expected to witness the highest growth rate in the global travel retail market, driven by the resurgence of international tourism, increased airport investments, and rising demand for premium and luxury goods among travelers
- The perfume and cosmetics segment held the largest revenue share in 2024, driven by high consumer interest in premium beauty products and exclusive travel-only offerings. Brands often launch limited-edition items and travel sets, enhancing appeal among international travelers looking for high-value purchases
