“Experiential Shopping Enhancing Consumer Engagement in Travel Retail”
- Brands are using pop-ups and interactive booths to boost in-store engagement; for instance, Chanel set up airport-exclusive beauty pop-ups offering customized skincare consultations
- Personalized product recommendations and real-time consultations enhance the shopper experience, such as Dior providing skin analysis tools in duty-free locations
- Sensory elements such as scent zones and hands-on product trials create emotional connections and increase purchase intent among travelers
- Liquor and cosmetics brands offer tastings and immersive virtual brand stories at airport outlets to educate and captivate international consumers
- Experiential retail formats extend dwell time, drive impulse purchases, and build brand loyalty in a competitive travel retail environment
