“Enhanced Convenience through New Formats and Functional Innovation”
- A notable trend in the global triphala extracts market is the rising focus on product innovation, including new consumption formats and functional blends, to enhance user convenience and appeal
- Brands are introducing easy-to-consume forms such as capsules, powders, chewable tablets, liquid tonics, and effervescent tablets to meet varied consumer preferences and improve daily intake adherence
- These innovations aim to overcome traditional barriers such as bitterness and preparation time associated with Triphala, making it more accessible to modern, on-the-go consumers
- Furthermore, companies are blending Triphala with ingredients such as ashwagandha, turmeric, and probiotics to offer multifunctional benefits such as digestion support, stress relief, and immunity boosting
- This user-focused innovation is helping position Triphala as a versatile functional supplement in the expanding Ayurvedic wellness and nutraceutical markets
- In April 2024, Organic India launched Triphala Effervescent Tablets in international markets, targeting health-conscious consumers seeking natural yet convenient gut health solutions
- This growing trend toward easy, flavorful, and multi-benefit Triphala products is reshaping consumer adoption patterns and broadening the ingredient’s global appeal
