The tuna market has seen notable advancements in both technology and methods, driving its growth. One significant development is the use of smart fishing technology. Devices such as GPS trackers, sonar systems, and underwater cameras are improving tuna harvesting efficiency and reducing overfishing. These technologies help pinpoint tuna schools more accurately, ensuring sustainable fishing practices. In addition, the integration of AI-powered data analytics is optimizing supply chain logistics, enhancing forecasting, and reducing waste.
The sustainability trend in tuna fishing is gaining traction, with more tuna farms adopting recirculating aquaculture systems (RAS). This technology offers controlled environments for raising tuna, minimizing the impact on the ocean and improving fish health and yield.
The rise in consumer demand for healthy protein alternatives is boosting the tuna market, with tuna being a key source of omega-3 fatty acids. Sustainable and ethical fishing practices have also led to an increase in certification schemes such as the Marine Stewardship Council (MSC), further expanding market access. This combination of innovation and sustainability is driving long-term growth in the tuna market.



