- Vegetable proteins, sourced from soy, peas, wheat, and other legumes, are gaining traction globally due to increasing consumer focus on health, sustainability, and plant-based diets
- The rising adoption of vegetarian and vegan lifestyles, along with growing awareness of the environmental impact of animal-based proteins, is significantly driving demand for vegetable protein products worldwide
- Asia-Pacific holds a dominant position in the vegetable protein market with the largest revenue share of 40.2% in 2024, driven by high population density, traditional consumption of plant-based foods, increasing urbanization, and rising disposable incomes in countries such as China, India, and Japan. The region also benefits from strong government initiatives promoting sustainable agriculture and food security
- North America is expected to be the fastest-growing region during the forecast period, fueled by consumer demand for clean-label, allergen-free, and non-GMO vegetable protein products, supported by innovative product launches and investments by major food manufacturers
- The pea segment is anticipated to dominate the vegetable protein market with a market share of 34.8% in 2024, due to its excellent nutritional profile, allergen-friendly nature, and versatility across various applications, including meat alternatives, beverages, and snacks
