- Vitamin C serum is a skincare product formulated with a high concentration of vitamin C, typically in the form of ascorbic acid, designed to brighten the skin, reduce signs of aging, promote collagen production, and protect against environmental damage from free radicals
- The Vitamin C serum market has seen consistent growth due to rising demand for skincare products focused on anti-aging and skin brightening, driven by an increasing focus on self-care and personal wellness in recent years
- For instance, in 2023, the launch of a new line by brands such as L'Oréal, targeting millennial and Gen Z consumers, significantly boosted awareness around Vitamin C-based skincare
- Consumers are drawn to Vitamin C serums for their proven ability to combat skin damage from environmental stressors such as pollution and UV radiation, making the product highly popular in urban areas. In cities such as New York and Los Angeles, where pollution is high, products such as the Kiehl’s Powerful-Strength Line-Reducing Concentrate have become top sellers, catering to consumers looking to protect and rejuvenate their skin
- Product diversity plays a key role, with Vitamin C serums available in different concentrations and formulations, catering to various skin types and needs, such as sensitive skin or anti-aging concerns
- For instance, The Ordinary offers different formulations with varying concentrations, allowing consumers to gradually introduce Vitamin C into their skincare routines
- E-commerce has played a pivotal role in the market's expansion, with platforms such as Amazon, Sephora, and direct-to-consumer websites offering easy access to a variety of Vitamin C serums for a global audience
- For instance, in 2022, online sales of Vitamin C serums saw a noticeable rise, especially with consumers shopping from home during the pandemic, creating new shopping habits
- Brands such as SkinCeuticals and TruSkin have become highly popular for their formulations, driving consumer interest and setting trends in the market, with consumers increasingly looking for both efficacy and ethical product sourcing. SkinCeuticals
- For instance, continues to lead the market with its C E Ferulic serum, known for its high potency and strong customer loyalty
