- In July 2024, Debut, a U.S.-based biotech company, expanded its partnership with L'Oréal to develop over a dozen bio-identical ingredients for L'Oréal's global beauty and personal care brands, including skincare, haircare, color cosmetics, and fragrance. Utilizing advanced biomanufacturing processes that combine fermentation and cell-free technology, Debut aims to replace conventionally sourced ingredients with sustainable, high-performance alternatives. This collaboration supports L'Oréal's sustainability goals by promoting biodiversity preservation and ensuring responsible ingredient supply chains. The partnership is expected to drive innovation in the beauty industry, offering consumers products that are both effective and environmentally responsible
- In February 2024, Shiseido Americas completed the acquisition of Dr. Dennis Gross Skincare. The move strengthens Shiseido’s position in the dermatologist-led skincare market and aligns with its "SHIFT 2025 and Beyond" growth strategy. The acquisition will accelerate global expansion for the brand, leveraging Shiseido’s R&D and commercial capabilities. This is expected to enhance Shiseido's presence in the Americas and deliver innovative, science-backed skincare to a broader audience
- In August 2021, Drunk Elephant relaunched its C-Firma Fresh Day Serum with a new user-activated formula to ensure maximum potency and freshness. The reformulated vitamin C serum is vegan and designed to brighten and firm the skin while extending shelf life. Alongside the relaunch, the brand debuted on TikTok to boost consumer education and engagement. This move aimed to strengthen brand visibility and deepen customer connection in the digital space
