- Vitamins are essential micronutrients required for various physiological functions, including immunity, metabolism, and cellular health. They are commonly consumed through supplements, fortified foods, and pharmaceuticals to prevent deficiencies and support overall wellness
- The vitamins market is witnessing steady growth driven by increasing consumer focus on preventive healthcare, rising demand for fortified and functional foods, growing health awareness across demographics, and the expanding use of vitamins in pharmaceuticals, personal care, and animal nutrition sectors
- North America is expected to dominate the vitamins market due to growing consumer preference for high-nutritional-value products that are low in calories
- Asia-Pacific is expected to be the fastest growing region in the vitamins market during the forecast period due to a growing emphasis on preventive healthcare and improved nutritional awareness across emerging economies
- Synthetic segment is expected to dominate the market with a largest market share of 65.5% due to its cost-effectiveness, consistent quality, and scalability in production. Unlike natural vitamins, which require complex extraction processes from plant or animal sources, synthetic vitamins can be mass-produced using chemical synthesis, significantly reducing manufacturing costs. This allows companies to offer affordable products while meeting the growing global demand for dietary supplements and fortified foods
