Global Volleyball Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Volleyball Market Analysis

The volleyball market is experiencing significant growth, driven by increasing global participation, rising popularity in professional leagues, and advancements in sports technology. The sport's expanding appeal across various regions, particularly in Asia-Pacific and North America, has led to greater investments in sports infrastructure, training facilities, and equipment innovation. Technological advancements, such as smart volleyballs with tracking sensors, improved shock-absorbing footwear, and durable, high-visibility volleyballs, are revolutionizing player performance and safety. Companies such as Mikasa, Wilson Sporting Goods, and ASICS continue to introduce next-generation volleyballs, specialized footwear, and gear tailored for both professional and amateur players. The rise of e-sports and digital engagement platforms has also contributed to the market's expansion, allowing fans and athletes to engage in virtual training and interactive tournaments. In addition, the growing influence of sponsorships, media coverage, and streaming platforms is enhancing the sport’s visibility worldwide. With sustainable product development and eco-friendly manufacturing practices gaining traction, the market is witnessing a shift towards environmentally responsible sports equipment. Overall, the volleyball market is set to expand further, fueled by technological innovations, rising participation, and increased investments in sports infrastructure.

Volleyball Market Size

The global volleyball market size was valued at USD 451.94 million in 2024 and is projected to reach USD 576.97 million by 2032, with a CAGR of3.10% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Volleyball Market Trends

“Integration of Smart technology in Volleyball Equipment”

The volleyball market is witnessing substantial growth, driven by increasing player participation, technological advancements, and evolving consumer preferences. One key trend shaping the market is the integration of smart technology in volleyball equipment, enhancing player performance and game analysis. For instance, smart volleyballs equipped with motion sensors and real-time data tracking are gaining popularity among professional and amateur players. Companies such as Wilson Sporting Goods have developed sensor-enabled volleyballs that analyze spike speed, rotation, and accuracy, allowing athletes to refine their techniques. In addition, advancements in high-performance volleyball footwear, such as ASICS’ gel-based shock-absorbing shoes, are improving agility and injury prevention. The growing demand for data-driven training solutions has also led to the emergence of AI-powered coaching platforms, revolutionizing how players and coaches strategize. As the sport embraces innovation and digital transformation, the market is set to expand further, catering to the evolving needs of athletes, trainers, and volleyball enthusiasts worldwide.

Report Scope and Volleyball Market Segmentation   

Volleyball Market Definition

Volleyball is a team sport played between two teams of six players each, where the objective is to hit a ball over a net and land it on the opposing team's court while preventing the ball from touching their own side. The game is played on an indoor or outdoor court, with variations such as beach volleyball featuring smaller teams and different playing surfaces.

Volleyball Market Dynamics

Drivers

• Increasing Global Participation in Volleyball

The growing popularity of volleyball as both a recreational and professional sport is a significant driver of market growth. Educational institutions, including schools, colleges, and sports academies, are actively incorporating volleyball into their physical education programs, fostering a new generation of players. This surge in participation is particularly evident in countries such as Brazil, the U.S., and Japan, where volleyball enjoys a strong cultural presence. Furthermore, the Fédération Internationale de Volleyball (FIVB) has introduced initiatives such as the "Volleyball Empowerment Program," designed to support national teams and grassroots development in emerging markets such as India, Thailand, and Nigeria. The increased accessibility to volleyball facilities and coaching programs has driven demand for volleyball equipment, including balls, nets, knee pads, and specialized footwear. As a result, companies such as Mizuno, Mikasa, and Wilson Sporting Goods are experiencing increased sales, expanding their product lines to cater to a growing and diverse consumer base.

• Expansion of Professional Leagues and Tournaments

The rise of professional volleyball leagues and international tournaments has significantly boosted the sport’s global appeal, leading to higher revenue generation from sponsorships, merchandise sales, and media rights. Major leagues, such as the FIVB Volleyball Nations League (VNL), the Italian SuperLega, and the Brazilian Superliga, have drawn massive television and digital audiences, leading to increased advertising investments. For instance, the Association of Volleyball Professionals (AVP), the premier beach volleyball league in the U.S., has partnered with brands such as Wilson, Monster Hydro, and Oakley, demonstrating the sport's growing commercial value. The introduction of advanced streaming platforms and sports networks, such as ESPN, Volleyball TV, and YouTube live streaming, has further expanded volleyball’s reach, attracting millions of fans worldwide. This heightened viewership directly fuels the demand for official team jerseys, volleyballs, and fan merchandise, benefiting both sportswear brands and equipment manufacturers. As volleyball leagues continue to expand and gain sponsorship traction, the market for volleyball apparel, footwear, and accessories is expected to grow substantially.

Opportunities

• Increasing Technological Advancements in Volleyball Equipment

Technological advancements in volleyball equipment are reshaping the industry by offering players enhanced performance, comfort, and sustainability. One notable innovation is the development of 3D-printed volleyball shoes, which allow for personalized fit and optimized weight distribution, reducing injuries and improving agility on the court. Brands such as Adidas and Nike have explored 3D-printing technology to create customized midsoles that adapt to an athlete’s foot shape and movement patterns, providing superior support and energy return. Additionally, the shift towards eco-friendly sports gear is gaining momentum, with companies such as Wilson and Mikasa introducing volleyballs made from recycled and biodegradable materials. These advancements not only align with growing consumer demand for sustainable products but also serve as a key differentiator in a highly competitive market. As a market opportunity, manufacturers investing in innovative materials and production techniques can attract environmentally conscious athletes and teams, while also benefiting from regulatory incentives promoting sustainable sports equipment. By integrating cutting-edge technology with sustainability, companies can enhance brand loyalty and gain a competitive edge in the expanding global volleyball market.

• Growth of Beach Volleyball and Outdoor Sports Culture

The growing preference for outdoor recreational sports has significantly boosted beach volleyball’s popularity, particularly in countries with established beach sports cultures such as the U.S., Brazil, and Australia. The increasing appeal of healthy and active lifestyles, along with government initiatives promoting outdoor sports, has led to a surge in beach volleyball participation rates. For instance, the inclusion of beach volleyball in the Olympics and the prominence of tournaments such as the FIVB Beach Volleyball World Championships have further fueled global interest. This rising engagement has increased demand for weather-resistant volleyballs, sand-specific footwear, and high-durability outdoor net systems. Companies such as Mikasa and Wilson Sporting Goods have responded by introducing beach-optimized volleyballs with improved grip, moisture resistance, and durability, catering to both recreational and professional players. As outdoor sports continue to gain traction, the beach volleyball segment presents a significant market opportunity for sportswear brands, event organizers, and equipment manufacturers looking to expand their product offerings.

Restraints/Challenges

• Competition from Other Sports

One of the biggest challenges facing the volleyball market is competition from globally dominant sports such as soccer, basketball, and cricket. In many countries, these sports have deeply rooted fan bases, significant financial backing, and extensive grassroots development programs. As a result, volleyball struggles to attract young talent, corporate sponsorships, and media coverage. For instance, in India, cricket receives the vast majority of sports-related funding and media attention, leaving volleyball with fewer resources for development and promotion. Similarly, in the U.S., basketball and American football overshadow volleyball at both the collegiate and professional levels, making it difficult for volleyball leagues to gain traction. This lack of attention limits volleyball’s growth and marketability, affecting revenue streams for clubs, leagues, and manufacturers.

• High Cost of High-Quality Volleyball Equipment

The cost of high-quality volleyball equipment also presents a challenge for widespread participation. Unlike soccer, where a simple ball is enough to start a game, volleyball requires specialized gear, including durable nets, proper flooring (indoor or sand), and high-performance balls that meet professional standards. Many schools and community centers, especially in lower-income regions, find it difficult to afford such investments. For instance, an official Mikasa V200W volleyball, used in international competitions, can cost significantly more than a basic soccer ball, making it less accessible to aspiring players. In addition, beach volleyball courts require sand maintenance and specific net systems, further increasing costs. This financial burden discourages participation at the grassroots level and restricts the expansion of volleyball programs worldwide.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Volleyball Market Scope

The market is segmented on the basis of product type and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• PU
• PVC
• Others

End User

• Competition
• Training
• Recreational Activities
• Other

Volleyball Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, product type, and end user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the volleyball market due to its cost-effective manufacturing environment, driven by low labor costs and affordable raw materials. Among the countries in the region, China stands out as the most favorable destination for manufacturers, offering high production efficiency and a well-established supply chain. The country's advanced manufacturing infrastructure and large-scale production capabilities enable companies to produce high-quality volleyball equipment at competitive prices. As a result, China continues to attract global manufacturers, strengthening its position as a key hub for volleyball production and exports.

North America is the fastest-growing region in the volleyball market, driven by the increasing number of professional leagues and tournaments. The rise of competitive volleyball events, such as collegiate and professional leagues, has significantly boosted the sport's popularity across the region. In addition, the growing investment in sports infrastructure and sponsorship deals has contributed to the expansion of volleyball at both amateur and professional levels. As a result, the region continues to witness a surge in player participation, fan engagement, and demand for high-quality volleyball equipment.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Volleyball Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Volleyball Market Leaders Operating in the Market Are:

• ASICS America Corporation (U.S.)
• MIKASA SPORTS USA (U.S.)
• Under Armour, Inc. (U.S.)
• Bison, Inc. (U.S.)
• Carroll Seating Company (U.S.)
• Douglas Sports (U.S.)
• Gared Performance Sports Systems (U.S.)
• VolleyCountry (Czech Republic)
• Mizuno Corporation (Japan)
• MadSportsStuff, LLC (U.S.)
• Wilson Sporting Goods (U.S.)
• Nike, Inc. (U.S.)
• BODYPROX (U.S.)
• Russell Brands, LLC (U.S.)
• adidas America Inc. (U.S.)
• Gourock Inc. (U.S.)
• Carter Crompton (U.S.)
• Carron Net Company, Inc. (U.S.)
• VolleyballUSA (U.S.)
• Jaypro Sports, LLC (U.S.)

Latest Developments in Volleyball Market

• In June 2023, Avoli, a new volleyball-specific brand, launched its products, focusing on footwear and gear designed for female volleyball players. Founded by Mark Oleson and Rick Anguilla, both veterans from major athletic brands, Avoli was inspired by their daughters' experiences at youth volleyball tournaments, where they struggled to find proper footwear. The brand aims to fill a market gap, as many players currently use basketball shoes that are not designed for the unique movements of volleyball
• In April 2023, Telesis, a technology and media company, announced the acquisition of Volley, a platform dedicated to revolutionizing fan engagement in sports, including volleyball. This acquisition is expected to enhance Telesis' capabilities in digital experiences, promoting greater fan interaction and engagement across multiple sports. The move highlights a growing trend of leveraging technology to enhance fan experiences in the sports industry
• In June 2022, ASICS launched the latest version of its popular volleyball/indoor shoes, designed to enhance athlete performance and improve speed. The upgraded footwear integrates advanced technology and superior comfort, aiming to meet the demands of professional and amateur players alike
• In July 2021, Bally’s Corporation, a leading regional casino and entertainment firm, announced the acquisition of the Association of Volleyball Professionals (AVP). This strategic move aimed to merge sports betting with beach volleyball, utilizing AVP’s viewership and brand presence. Bally’s intends to leverage AVP’s promotional agreements, digital content, and management tools to increase customer engagement and promote the sport globally

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