- In June 2023, Avoli, a new volleyball-specific brand, launched its products, focusing on footwear and gear designed for female volleyball players. Founded by Mark Oleson and Rick Anguilla, both veterans from major athletic brands, Avoli was inspired by their daughters' experiences at youth volleyball tournaments, where they struggled to find proper footwear. The brand aims to fill a market gap, as many players currently use basketball shoes that are not designed for the unique movements of volleyball
- In April 2023, Telesis, a technology and media company, announced the acquisition of Volley, a platform dedicated to revolutionizing fan engagement in sports, including volleyball. This acquisition is expected to enhance Telesis' capabilities in digital experiences, promoting greater fan interaction and engagement across multiple sports. The move highlights a growing trend of leveraging technology to enhance fan experiences in the sports industry
- In June 2022, ASICS launched the latest version of its popular volleyball/indoor shoes, designed to enhance athlete performance and improve speed. The upgraded footwear integrates advanced technology and superior comfort, aiming to meet the demands of professional and amateur players alike
- In July 2021, Bally’s Corporation, a leading regional casino and entertainment firm, announced the acquisition of the Association of Volleyball Professionals (AVP). This strategic move aimed to merge sports betting with beach volleyball, utilizing AVP’s viewership and brand presence. Bally’s intends to leverage AVP’s promotional agreements, digital content, and management tools to increase customer engagement and promote the sport globally
