- In July 2022, Loacker S.p.A. announced a product launch by entering the U.S. market through a partnership with Costco Stores. The brand introduced its Loacker Minis wafer biscuits in hazelnut, vanilla, and chocolate flavors, made with non-GMO ingredients including alpine milk and roasted Italian hazelnuts. This move supports Loacker's commitment to sustainability and premium quality, expanding its global footprint and catering to growing demand for authentic European confectionery in North America
- In May 2022, Lotte Corporation unveiled a special edition product in celebration of the Dragon Ball Super TV series, launching an anime-themed Bikkuri Man chocolate wafer in Japan. The offering includes collectible character stickers and comes in two packaging designs. This collaboration merges pop culture with snacks, targeting anime enthusiasts and boosting brand visibility among younger demographics
- In April 2022, Hostess Brands expanded its product line with the release of a new mint chocolate flavor under its Hostess Crispy Minis range. This flavor extension reflects the brand’s focus on continuous innovation by offering consumers a refreshing twist to its bite-sized wafer treats. The launch strengthens Hostess' competitive edge in the wafer segment and appeals to flavor-seeking snackers
