- In June 2022, Matilda 159 Domain, a U.S.-based restaurant, introduced a limited-time menu offering called the Blackmore Wagyu tomahawk steak. This special launch successfully generated buzz, word-of-mouth publicity, and encouraged customer interest in premium beef experiences. The initiative helped boost the restaurant’s visibility and positioned Wagyu as an elite dining option
- In May 2022, Arby’s unveiled its Wagyu Steakhouse Burger, featuring a patty composed of 48% Wagyu ground beef blended with American Wagyu beef. The launch targeted fast-food lovers seeking gourmet flavors at accessible prices. This innovation strengthened Arby’s brand differentiation and appeal among quality-focused consumers
- In September 2021, Blackmore Wagyu, a prominent Australian Wagyu beef supplier, expanded its portfolio by launching a new grass-fed breed tailored for fine dining restaurants. This product diversification responded to growing demand for natural and high-end beef. The move enabled Blackmore Wagyu to increase its market penetration and boost sales revenue
- In June 2021, Mishima Reserve partnered with Cuker, a digital marketing firm, to build brand recognition and attract American Wagyu beef enthusiasts through targeted online campaigns. Their collaboration delivered disruptive digital strategies that enhanced customer engagement. This partnership significantly elevated Mishima Reserve’s brand visibility across digital platforms
- In August 2020, Agri Beef Co. collaborated with local beef producers in Jerome, Idaho, to develop a new processing facility named True West Beef. This facility aimed to support beef supply chain resilience amid COVID-19-related disruptions. The project enhanced Agri Beef’s operational capabilities and ensured consistent product availability
