- In August 2023, Crayola launched a new studio division dedicated to producing family-focused digital content for children. Led by Executive Vice President of Marketing Victoria Lozano, this initiative is set to strengthen Crayola’s engagement with younger audiences through innovative and creative media. By expanding into content creation, the brand aims to enhance its presence in the digital space and boost customer loyalty, reinforcing its identity as a creativity-driven company. This development is expected to broaden Crayola’s reach and influence in both educational and entertainment markets
- In April 2021, Bic introduced the ReVolution product line, a sustainable stationery range made from more than 50 percent recycled plastic. This collection includes everyday writing tools such as mechanical pencils, gel pens, ballpoint pens, correction tape, and permanent markers, all packaged using 100 percent recycled materials. The move reflects Bic’s strategic focus on environmental sustainability, positioning the company as a responsible brand and appealing to eco-conscious consumers in the global stationery market
