- In February 2025, Culligan International launched its next-generation HE Connect Series, a smart residential water softener line integrated with IoT-enabled features. The new system allows real-time monitoring of water usage, salt levels, and service alerts via mobile app. This innovation is aimed at strengthening Culligan’s market position by offering convenience, efficiency, and predictive maintenance for modern households increasingly adopting smart home technologies.
- In August 2024, Pentair Plc announced the acquisition of a regional water treatment solutions provider in Southeast Asia to expand its footprint in high-growth emerging markets. The strategic move enables Pentair to access a wider customer base in the residential and light commercial segments while offering localized water softening solutions tailored to varying degrees of water hardness across the region.
- In May 2024, A.O. Smith Corporation introduced a new range of compact, eco-friendly water softeners under the ProLine XE series, featuring high-efficiency regeneration cycles and reduced salt and water consumption. This launch is aligned with rising demand for sustainable water treatment appliances in urban housing and helps A.O. Smith solidify its presence in North America and key international markets focused on green technology adoption.



