“Rising Preference for Advanced Membrane-Based WBT”
- Microporous and hydrophilic membranes are gaining traction due to their superior balance of waterproofing and breathability, ensuring comfort in extreme weather condition
- These membranes allow moisture vapor to escape while preventing water penetration, making them ideal for high-performance outdoor and sports apparel
- In regions with diverse climates, such as Asia Pacific, these textiles are favored for their versatility in applications such as sportswear and protective clothing
- Luxury outdoor brands, such as The North Face and Patagonia, are increasingly incorporating combination microporous and hydrophilic membranes to enhance functionality and appeal to premium buyers.
- For instance, Gore-Tex, a leading brand in WBT, offers advanced membrane-based fabrics for outerwear, driving market demand
- Retailers and manufacturers are bundling WBT-based products as value-added options, particularly in premium sportswear and protective gear markets
