- In September 2024, South Korea’s Fitogether secured a USD 7.2 million investment to accelerate the expansion of its Electronic Performance Tracking System (EPTS) in the U.S. and Qatar. The funding supports the company’s mission to deliver high-precision player tracking solutions globally. Fitogether also entered a strategic partnership with Aspire Academy, Qatar’s premier sports training institution, to deploy its OHCOACH wearable-optical hybrid system. This collaboration aims to enhance player development and coaching strategies across European clubs and national teams by integrating advanced analytics and real-time performance data
- In January 2024, Sennheiser teamed up with Polar Electro to launch the MOMENTUM Sport earbuds, a groundbreaking fusion of premium audio and advanced fitness tracking. These true wireless earbuds integrate Polar’s biosensing technology—including photoplethysmography (PPG) heart rate and body temperature sensors—to deliver real-time performance insights during workouts. This collaboration marks the first time Polar’s ecosystem has extended beyond its own devices, allowing users to access Polar Flow’s training analytics, smart coaching, and hydration monitoring directly through a third-party product
- In January 2024, Garmin introduced the Lily 2 series, a refined line of petite, fashion-forward smartwatches designed to blend style with functionality. Available in standard and Classic editions, the Lily 2 features a sleek metal case, patterned lenses, and interchangeable bands. It offers enhanced health and wellness tracking, including heart rate monitoring, sleep score, stress tracking, and women’s health features. With added support for Garmin Pay (Classic only), connected GPS, and smartphone notifications, it caters to users seeking a compact yet capable fitness companion. The Lily 2 is ideal for those who value both aesthetics and performance
- In December 2023, GENEFIT, powered by 3X4 Genetics, publicly launched its patented modifier technology, marking a breakthrough in personalized fitness. This innovation integrates genetic data with real-time inputs from wearable fitness trackers to deliver individualized insights across six key areas: training, recovery, injury risk, body composition, energy levels, and nutrition. By combining genetic pathway analysis, exercise physiology, and AI, GENEFIT enables athletes to receive goal-based training plans and injury risk alerts, helping them optimize performance and recovery
- In November 2023, Catapult Group International Ltd. entered a strategic partnership with the Romanian Football Federation (FRF) to deploy its GPS-based wearable tracking systems across Romania’s national football teams. This collaboration focuses on enhancing player performance analysis, training optimization, and injury prevention by leveraging Catapult’s cutting-edge Vector technology. The system provides real-time data on player movement, workload, and physiological metrics, enabling coaches and performance staff to make data-driven decisions
