- Wheat gluten is gaining traction across food industries for its functional properties, particularly in enhancing texture and elasticity in baked goods and plant-based alternatives
- The market is witnessing steady growth as manufacturers explore wheat gluten for clean-label formulations and high-protein product innovations
- North America dominated the global wheat gluten market with the largest revenue share of 38.5% in 2024, driven by rising demand for plant-based protein and clean-label food ingredients
- The Asia-Pacific region is expected to witness the highest growth rate in the global wheat gluten market, driven by increasing consumer awareness of plant-based proteins, rising adoption of vegan and vegetarian diets, and expanding food processing industries in countries such as China, India, and Japan
- The organic segment held the largest market revenue share in 2024, as consumers become more conscious about clean-label and naturally sourced ingredients, preferring products free from synthetic additives. This segment appeals especially to health-conscious customers and manufacturers focusing on sustainable and environmentally friendly product lines. Organic wheat gluten is increasingly incorporated into premium bakery and plant-based meat products, enhancing the product’s nutritional profile and market positioning
