- In July 2024, GHOST, a lifestyle brand recognized for its sports nutrition products, energy drinks, supplements, and apparel, unveiled the GHOST WHEY x OREO “MINT”, an innovative flavor collaboration that elevates its protein portfolio. This launch reflects the brand’s commitment to combining taste innovation with performance nutrition
- In September 2023, Naturell India Pvt. Ltd., the parent company of Max Protein, introduced two new offerings—Max Protein Whey Protein and Max Protein Plant Protein—with the whey variant available in indulgent flavors such as Irish Chocolate and Kulfi. This expansion underscores Max Protein’s strategy to cater to evolving consumer palates while maintaining a strong nutritional profile
- In November 2023, FrieslandCampina Ingredients, a global leader in protein solutions, launched Nutri Whey ProHeat, a microparticulated and heat-stable whey protein developed for the medical nutrition sector. This innovation demonstrates the company's focus on functional protein ingredients tailored for specialized health applications
- In January 2023, Molvest Group inaugurated a new milk protein concentrate production facility in Russia, aimed at reducing reliance on imports and strengthening domestic protein manufacturing. This move enhances local supply chains and supports national food security objectives
- In June 2022, Fonterra’s NZMP introduced its Grade A Whey Protein Concentrate, targeting the growing cultured dairy product segment. This product release aligns with NZMP’s goal to capitalize on rising demand for high-quality protein ingredients in fermented dairy applications
