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Global Whey Protein Market – Industry Trends and Forecast to 2029

  • Food & Beverage
  • Upcoming Report
  • Jun 2022
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Whey Protein Market – Industry Trends and Forecast to 2029

Market Size in USD Billion

CAGR - % Diagram

Diagram Forecast Period 2021–2029
Diagram Market Size (Base Year) USD 14.31 Billion
Diagram Market Size (Forecast Year) USD 26.70 Billion
Diagram CAGR %

Global Whey Protein Market, By Type (Isolates, Concentrates, Demineralized, Hydrolysate), Application (Nutritional, Personal Care, Food, Feed, Infant Formula, Sports and Performance Nutrition, Functional/Fortified Food), Price (Premium, Economy, Low) Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Other Distribution Channels) End User (Athletes, Bodybuilders, and Lifestyle Users), – Industry Trends and Forecast to 2029

Market Analysis and Size

In recent years, the fitness craze among high and middle-income consumer groups has fuelled demand for nutrition-enhancing products such as whey protein. Approximately 78 percent of the global population is afflicted with diseases such as obesity, cardiovascular problems, and low blood pressure. Whey protein is gaining popularity among athletes and sports enthusiasts worldwide because it helps improve athletic performance and strength.

Data Bridge Market Research analyses that the whey protein market was valued at USD 14.31 billion in 2020 and is expected to reach the value of USD 26.70 billion by 2029, at a CAGR of 8.11% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2014 - 2019)

Quantitative Units

Revenue in USD Billion, Volumes in Units, Pricing in USD

Segments Covered

Type (Isolates, Concentrates, Demineralized, Hydrolysate), Application (Nutritional, Personal Care, Food, Feed, Infant Formula, Sports and Performance Nutrition, Functional/Fortified Food), Price (Premium, Economy, Low) Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, And Other Distribution Channels) End User (Athletes, Bodybuilders, and Lifestyle Users)

Countries Covered

U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

Glanbia plc. (Ireland), Now Health Group, Inc. (U.S.), Nutiva Inc (U.S.), The Simply Good Food Co (U.S.), Iovate Health Sciences International Inc. (Canada), MusclePharm Corporation (U.S.), Kerry Group Plc (Ireland), CytoSport, Inc. (U.S.), The Nature's Bounty Co. (U.S.), Reliance Vitamin Company, Inc. (U.S.), Herbalife Nutrition, Inc. (U.S.), Danone SA (France), General Nutrition Centers (GNC) Holdings, Inc. (U.S.), Orgain Inc. (U.S.), and True Nutrition (U.S.)

Opportunities

  • Innovative packaging solution to reduce carbon foot prints
  • Growing number of fitness and wellness centres around the world
  • The government in many countries is encouraging people to eat healthy foods in order to boost their immunity

Market Definition

Whey protein is made from whey, which is a watery portion of milk that separates from the curds during the cheese-making process. It increases muscle mass, keeps blood sugar levels stable, promotes weight loss, decreases inflammation, and aids in the treatment of diabetes.

Whey Protein Market Dynamics

Drivers

  • The increasing prevalence of obesity around the world and a need of nutritional convenience food

The prevalence of hectic consumer lifestyles that result in on-the-go food consumption has fuelled global demand for whey protein. Furthermore, rising health concerns among consumers who prefer a well-balanced diet rich in nutrients have increased product demand. Aside from that, an increase in the number of health awareness programmes emphasising the importance of wellness and nutritional diet has influenced global whey protein consumption.

  • Benefits of consuming whey protein as well as growing per capita income

A number of new players have entered the market as global demand for nutrition bars grows. While traditional nutrition bars continue to attract new customers, several brands are increasingly focusing on niche preferences, such as gluten-free and plant-based products. Several brands are increasingly focusing on improving the nutritional content of their products by incorporating high-nutritional-content ingredients.

Opportunity

People are more concerned about their health now than they were before the covid-19 pandemic. The government in many countries is encouraging people to eat healthy foods in order to boost their immunity; as a result, the demand for whey protein has increased. Aside from that, there are various types and flavours of whey protein available, and changing people's taste preferences, as well as government initiatives, will provide more opportunities for the whey protein market. In addition, the growing number of fitness and wellness centres around the world will drive up demand for whey protein.

Restraints

The high production cost and cost effectiveness of whey protein as it is not budget friendly will be the market restraints during the forecast period of 2022-2029.

This whey protein market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the whey protein market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Whey Protein Market

The COVID-19 pandemic has had a negative impact on the whey protein market and the sports nutrition industry as a whole. One of the major factors was the closure of gyms, which had been widely closed due to the coronavirus outbreak. Many businesses have even postponed product development plans due to the uncertainty of how long the lockdown would last. However, with consumers becoming more aware of their own health and well-being than ever before, the market has the potential to expand in a variety of ways.

Recent Developments

  • Carbery will launch Optipep 4Power, a new hydrolyzed whey protein (WPH) designed specifically for high-intensity interval training, in 2021. (HIIT).
  • First Milk has agreed to buy Fonterra's 51 percent stake in its Fast Forward JV in 2019. As a result, First Milk will become the sole owner of the Lake District Creamery's whey protein concentrate manufacturing facilities.
  • Glanbia Nutritionals expanded its protein powder capabilities in 2018 by introducing BevEdge Whey Protein A-220W, a pre-acidified whey protein isolate that enables the creation of berry citrus-flavored protein drink mixes.

Global Whey Protein Market Scope

The whey protein market is segmented on the basis of type, application, price, end users and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

Application

  • Nutritional
  • Personal Care
  • Food
  • Feed
  • Infant Formula
  • Sports and Performance Nutrition
  • Functional/Fortified Food

Price

  • Premium
  • Economy
  • Low

Distribution channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Other Distribution Channels

End users

  • Athletes
  • Bodybuilders
  • Lifestyle Users

Whey Protein Market Regional Analysis/Insights

The whey protein market is analysed and market size insights and trends are provided by country, type, application, price, end users and distribution channel as referenced above.

The countries covered in the whey protein market report U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the overall whey protein powder market and accounts for the largest global whey protein powder market share. The United States is the region's largest market. The Asia-Pacific whey protein market is expanding rapidly as a result of rising health concerns and rising disposable income. Asia-Pacific is also a significant market player in the global whey protein powder market. The Europe whey protein powder market is expected to grow at an average rate due to the region's rising demand for food and beverages.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Whey Protein Market Share Analysis

The whey protein market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to whey protein market.

Some of the major players operating in the whey protein market are:

  • Glanbia plc. (Ireland)
  • Now Health Group, Inc. (U.S.)
  • Nutiva Inc (U.S.)
  • The Simply Good Food Co (U.S.)
  • Iovate Health Sciences International Inc. (Canada)
  • MusclePharm Corporation (U.S.)
  • Kerry Group Plc (Ireland)
  • CytoSport, Inc. (U.S.)
  • The Nature's Bounty Co. (U.S.)
  • Reliance Vitamin Company, Inc. (U.S.)
  • Herbalife Nutrition, Inc. (U.S.)
  • Danone SA (France)
  • General Nutrition Centers (GNC) Holdings, Inc. (U.S.)
  • Orgain Inc. (U.S.)
  • True Nutrition (U.S.)


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Research Methodology:

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Customization Available:

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.

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FREQUENTLY ASK QUESTIONS

The growth rate of the Whey Protein Market in forecast period of 2022-2029 is 8.11%.
The Whey Protein Market value is expected USD 26.70 billion by 2029.
The major players operating in the Whey Protein Market are Glanbia plc. (Ireland), Now Health Group, Inc. (U.S.), Nutiva Inc (U.S.), The Simply Good Food Co (U.S.), Iovate Health Sciences International Inc. (Canada), MusclePharm Corporation (U.S.), Kerry Group Plc (Ireland), CytoSport, Inc. (U.S.), The Nature's Bounty Co. (U.S.), Reliance Vitamin Company, Inc. (U.S.), Herbalife Nutrition, Inc. (U.S.), Danone SA (France), General Nutrition Centers (GNC) Holdings, Inc. (U.S.), Orgain Inc. (U.S.), and True Nutrition (U.S.).
The major countries covered in the Whey Protein Market are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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