- In November 2024, Zara unveiled its SRPLS collection for Autumn/Winter, featuring a fusion of utilitarian-inspired designs with contemporary style. The collection emphasizes oversized silhouettes, practical details, and a muted color palette, ensuring both comfort and versatility for modern consumers. Key pieces include oversized jackets and cargo pants, catering to the rising demand for streetwear aesthetics while maintaining a refined, fashion-forward appeal
- In April 2024, The Estée Lauder Companies unveiled groundbreaking research from its premier hair care brands, AVEDA and Bumble and bumble, in collaboration with the University of Bradford. Presented at the 13th World Congress for Hair Research, the findings explored ingredient potency, environmental effects on hair fibers, scalp health, and reducing hair color damage. These advancements aim to meet evolving industry expectations and set new standards in personal and professional hair care. The research underscores a commitment to innovation and sustainability in hair science
- In December 2023, The North Face introduced a new line of eco-friendly insulated jackets, combining warmth, weather protection, and sustainability. These jackets feature recycled materials and innovative insulation technologies, reducing environmental impact while maintaining high-performance standards. Designed for outdoor enthusiasts, the collection emphasizes durability and comfort in cold conditions. The North Face continues to advance its commitment to sustainability through responsible sourcing and production practices
- On November 15, 2022, Gap Inc. announced its partnership with Amazon Fashion in the U.S. and Canada, expanding its reach to a broader customer base. Through this collaboration, Gap offers a curated selection of modern essentials for the entire family, including hoodies, t-shirts, denim, socks, underwear, and sleepwear. The launch also features babyGap-branded nursery furniture and baby gear, such as strollers, bassinets, and cribs. This initiative aims to enhance accessibility and convenience for shoppers through Amazon’s platform
- On October 12, 2022, Peak Performance expanded its flagship store in Beijing, China, strengthening its presence in the region. The store, located in the Sanlitun district, blends high-tech design with the brand’s Scandinavian outdoor heritage, offering premium ski and outdoor apparel. To enhance engagement, Peak Performance launched on WeChat, China’s largest social platform, and introduced two specialty shop-in-shops in Beijing and Shanghai. These initiatives aim to build stronger connections with Chinese consumers through digital and physical channels
