“Surge in Clean Label and Natural Ingredient Demand”
- A major trend reshaping the global xanthan gum research market is the growing consumer demand for clean-label, plant-based, and natural food ingredients. This shift is driven by heightened health awareness and scrutiny over artificial additives in processed food
- Food manufacturers are increasingly reformulating products to replace synthetic thickeners and stabilizers with natural alternatives such as xanthan gum, especially in dairy, bakery, and gluten-free applications. The appeal lies in its natural fermentation-based origin, making it suitable for vegan and allergen-friendly diets
- For instance, companies such as CP Kelco and Jungbunzlauer are focusing on developing label-friendly xanthan gum variants with non-GMO and organic certifications, meeting global food safety standards and clean-label trends
- Innovations include transparent sourcing, QR code-based ingredient traceability, and sustainable production processes using renewable raw materials such as sugarcane and corn
- This trend is redefining product development strategies and shaping consumer purchasing decisions, promoting brand transparency, and encouraging manufacturers to invest in eco-conscious and clean-label product lines
