Global Yoga Bar Market – Industry Trends and Forecast to 2030

Global Yoga Bar Market, By Product Type (Snack Bars, Breakfast Bars, Muesli, 20g Protein Bars), Distribution Channel (Store-Based and Non-Store-Based) – Industry Trends and Forecast to 2030.

Yoga bar Market Analysis and Size

The yoga bar market is anticipated to witness significant growth during this region's forecast period due to the high nutrition value of these products. Moreover, growing awareness regarding fitness and health and resultant preference for healthy snack products is likely enhance the growth of the market. Increase in product popularity of go-to snacks such as yoga bar, replace high calorie content products such as cakes, chocolates, and cookies which will further projected to increase the market growth.

Data Bridge Market Research analyses that the yoga bar market was valued at USD 2.06 billion in 2022 and is expected to reach USD 4.23 billion by 2030, registering a CAGR of 9.40% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Yoga bar Market Scope and Segmentation

Market Definition

Yoga bar refers to the type of energy bars which was originally founded by two sisters, Anindita Sampath and Suhasini Sampath. These bars are advantageous in providing quick energy because it provides proper nutrition. These products are often fortified with vitamins and minerals that helps in fulfilling the nutritional gaps in human.

Yoga bar Market Dynamics

Drivers

• Growing consumption of yoga bar among athletes

Yoga bar is also a sport nutrition bar that has gained high popularity among athletes and those people which are engaging in physical activities. Increasing awareness about the importance staying healthy is increasing participation in sports, sports clubs, health clubs, and gyms, which is a major factor contributing to the growth of the yoga bar market. Yoga bars have also found high levels of popularity because these bars are efficient and convenient option for supplying instant energy to athletes. Therefore, the demand for these products is gaining popularity among athletes.

• Increasing newer flavours and ingredients

Rising popularity of athletic and sports activities along with busy lifestyle, growing health consciousness among consumer, and changing food preferences is forcing major market players to introduce food products with newer ingredients and flavors. For instance KIND bars have an extensive range of products starting from strawberry pressed bars, strawberry fruit bites, sweet & spicy bars, two-in-one flavors-chocolate and others.

Opportunities

• Multiple advantages associated with yoga bar

The yoga bar is in high demand and is progressively increasing owing to the linked convenience of consumption, helped by disposable packaging that protects and prevents the yoga bar from coming in contact with hands and keeping them clean to work instantaneously. According to the US Department of Agriculture (USDA) report, consumers spend more than half of their food budget on convenient foods in the United States such as yoga bar. Consumption of yoga bar is advantageous for health because they give energy and a high amount of nutrients. Thus, the rising demand for yoga bar due to multiple advantages will create lucrative opportunities for market growth.

Restraints/ Challenges

• Side effect associated with yoga bar

The increase in the number of food allergies owing to specific food products is one of the major factor which may be hamper the growth of the market during the forecast period 2023 to 2030. Also, numerous regulations regarding yoga bar ingredient is also projected to act as a restraint for the growth of yoga bar market.

This yoga bar market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the yoga bar market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Yoga Bar Market

The outbreak of COVID-19 pandemic has created numerous opportunities for several private market players to emerge in the snack products, which benefited the manufacturers of yoga bar. The need for innovative snacks is high in this region owing to the associated conveniences of quick usage, storing and easy provision for energy and nutrition requirements. On the other hand, the yoga bar products saw reduced consumption due to disruption in supply in chains during the pandemic. Thus, yoga bar market is expected to rise high in the mentioned forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Yoga Bar Market Scope

The yoga bar market is segmented on the basis of product type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Snack Bars
• Breakfast Bars
• Muesli
• 20g Protein Bars

 Distribution Channel

• Store-Based
• Non-Store-Based

Yoga Bar Market Regional Analysis/Insights

The yoga bar market is analyzed and market size insights and trends are provided by country, product type and distribution channel as referenced above.

The countries covered in the yoga bar market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific dominates the yoga bar market in terms of revenue and market share. This is mainly due to large population and high production of the bars in China and India in this region.

North America is expected to be the fastest developing region during the forecast period of 2023-2030 due to increasing demand for functional food, meal replacement, indulgence and on-the-go snacking in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Yoga Bar Market Share Analysis

The yoga bar market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to yoga bar market.

Some of the major players operating in the yoga bar market are:

• Kellogg Co. (U.S.)
• General Mills Inc. (U.S.)
• KIND (U.S.)
• Clif Bar & Company (U.S.)
• Hormel Foods (U.S.)
• The Simply Good Foods Company (U.S.)
• Mars, Incorporated (U.S.)
• Premier Nutrition Company, LLC (U.S.)
• Abbott (U.S.)
• Verb Energy, Inc (U.S.)