- In July 2020, the Indian government introduced new guidelines to promote clean-label and natural ingredient-based snacks, encouraging brands to adopt healthier formulations. This move aimed to support consumer demand for transparency in food labeling and promote the consumption of nutrient-dense products.
- In May 2023, Yoga Bar launched a new range of high-protein and fiber-rich snack bars, incorporating superfoods like chia seeds, quinoa, and flaxseeds. This new product line was designed to cater to the increasing demand for functional snacks that provide both health benefits and convenience, aligning with the growing trend of mindful eating and wellness-focused lifestyles.
