Global Yoga Mat Market, By Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga and Fitness Clubs, Household, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-Commerce, and Others) – Industry Trends and Forecast to 2031.
Yoga Mat Market Analysis and Size
Yoga mats offer several advantages that enhance the practice experience. Yoga mats create personal space for practice, provide cushioning and support, and improve stability and grip, reducing the risk of slipping or sliding during poses, thus preventing injuries. They are widely used by yoga practitioners of all levels, from beginners to advanced practitioners, and are commonly used in yoga studios, fitness centers, and homes. The market has been experiencing steady growth in recent years, driven by the increasing popularity of yoga and a growing awareness of the health benefits associated with the practice.
The global yoga mat market was valued at USD 8.96 billion in 2023 and is expected to reach USD 14.72 billion by 2031, registering a CAGR of 6.40% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016 - 2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga and Fitness Clubs, Household, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-Commerce, and Others)
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Countries Covered
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U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America
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Market Players Covered
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Alo, LLC., (U.S.), Ecoyoga Ltd., (U.K.), Manduka EU, (Netherlands), prAna, (U.S.), Khataland., (U.S.), LIFORME, (U.K.), adidas, (Germany), eupromed, (Czech Republic), Yaazh Naturals Private Limited, (U.S.), Bean Products, (U.S.), Barefoot Yoga Co, (U.S.), Ryan Overseas, (India), A. Kolckmann GmbH, (Germany), lululemon athletica, (Canada), Fabrication Enterprises, Inc., (U.S.), Under Armour, Inc., (U.S.), Airex AG, (Switzerland), and Columbia Sportswear Company (U.S.)
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Market Opportunities
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Market Definition
Yoga mats are specialized mats designed to provide cushioning and grip during yoga practice. They are typically made from materials such as PVC, rubber, or TPE (thermoplastic elastomer) and come in various thicknesses and textures to suit different preferences. Yoga mats help create a stable and comfortable surface for yoga poses, protect against slipping, and provide a barrier between the body and the floor.
Global Yoga Mat Market Dynamics
Drivers
- Increasing Health Awareness
Yoga has gained popularity as a holistic practice addressing physical fitness, mental health, and stress reduction, as people increasingly prioritize overall well-being. Yoga appeals to those seeking a balanced lifestyle, for enhancing flexibility and reducing stress. This trend has led more people to include yoga in their daily routines, using it for exercise and stress management. Consequently, there is a high demand for yoga mats, essential for providing a stable and comfortable surface during practice. The demand for yoga mats is expected to rise, as the focus on wellness grows, driving the market's growth.
- Growing Fitness and Yoga Sector
Yoga is no longer seen as a niche activity but has become an essential part of fitness routines for people of all ages and fitness levels. This shift has led to a proliferation of yoga studios, gyms, wellness centers, and online fitness platforms offering a wide range of classes and programs. These establishments provide dedicated spaces for yoga practice, where yoga mats are essential equipment. In addition, the global fitness industry's move towards a more comprehensive approach to health, which includes physical, mental, and emotional well-being, has driven the demand for yoga mats, driving the market growth.
Opportunity
- Increase in the Use of Environmentally Friendly Materials
Top of Form
Consumers are turning increasingly mindful of the environmental impact of their choices and are looking for products that match their values. Yoga mats, often made from materials such as PVC (Polyvinyl Chloride), have come under scrutiny for their potential harm to the environment and human health. This has led to a demand for eco-friendly alternatives such as mats made from natural rubber, cork, TPE (Thermoplastic Elastomers), and jute. These materials are considered more sustainable as they are derived from renewable sources, biodegradable, and free from harmful chemicals. As consumers become more environmentally conscious, yoga mat manufacturers are responding by offering eco-friendly options and promoting sustainable production practices.
Restraint/Challenge
- Fluctuating Prices of Raw Materials
The changing price of yoga mats can be detrimental to market growth for several reasons. Frequent price fluctuations can create uncertainty among consumers, leading to hesitation in purchasing decisions. If prices are too high, it may deter potential customers, especially in price-sensitive markets and if prices are too low, it can lead to lower profit margins for manufacturers and suppliers, potentially impacting product quality and innovation. This uncertainty can reduce overall demand for yoga mats. Overall, the changing price of yoga mats can negatively impact market growth by affecting consumer behavior and market dynamics.
This yoga mat market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the yoga mat market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In December 2020, Thrasio, a consumer product company, acquired Maximo Fitness, the U.K.-based manufacturer and supplier of gym products including yoga mats. With this acquisition, Thrasio aims to expand its product portfolio in the U.K. market
Global Yoga Mat Market Scope
The yoga mat market is segmented on the basis of material, end user and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries, and provide the users with valuable market overview and market insights to help them in making strategic decisions for identification of core market applications.
Material
- PVC
- TPE
- Rubber
- Cotton/Jute
- Others
End User
- Yoga and Fitness Clubs
- Household
- Others
Distribution Channel
- Supermarket/Hypermarket
- Specialty Stores,
- E-Commerce
- Others
Global Yoga Mat Market Regional Analysis/Insights
The yoga mat market is analysed and market size insights and trends are provided by country, material, end user and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, Rest of South America.
North America is expected to dominate the market due to the growing awareness of the health benefits of yoga and the increasing number of yoga studios in the region.
Asia-Pacific is expected to show the fastest growth due to an increase in the number of yoga specialists and the implementation of initiatives by governments and fitness clubs to promote yoga in the region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Yoga Mat Market Share Analysis
The yoga mat market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to yoga mat market.
Some of the major players operating in the yoga mat market are:
- Alo, LLC. (U.S.)
- Ecoyoga Ltd. (U.K.)
- Manduka EU (Netherlands)
- prAna (U.S.)
- Khataland (U.S.)
- LIFORME (U.K.)
- adidas (Germany)
- eupromed (Czech Republic)
- Yaazh Naturals Private Limited (U.S.)
- Bean Products (U.S.)
- Barefoot Yoga Co (U.S.)
- Ryan Overseas (India)
- A. Kolckmann GmbH (Germany)
- lululemon athletica (Canada)
- Fabrication Enterprises, Inc. (U.S.)
- Under Armour, Inc. (U.S.)
- Airex AG (Switzerland)
- Columbia Sportswear Company (U.S.)
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