Global Shampoo Market – Industry Trends and Forecast to 2031

Global Shampoo Market, By Product Type (Cosmetic Shampoo, Herbal Shampoo, 2-in-1 Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, Dry Shampoo, and Others), Price (Economy, Mid, and Premium), Demographic (Men, Women, and Kids), Function (Daily Use, Anti-Dandruff, Anti-Hair Fall, Dry and Damaged Hair, and Others), Distribution Channels (Supermarket, Hypermarket, Convenience Store, Specialty Store, and Drug Store) – Industry Trends and Forecast to 2031.

Shampoo Market Analysis and Size

Shampoo market growth is fueled by advancements in technology, including AI-driven personalized formulas and sustainable packaging innovations. The latest developments focus on natural ingredients, scalp health, and eco-friendly practices. Smart diagnostics and data analytics enhance consumer experiences, driving product diversification and market expansion. This dynamic evolution underscores a shift towards customization and environmental consciousness in hair care.

For instance, Medimix, under the AVA group, unveiled its Total Care Shampoo in May 2022, enriched with natural ingredients for diverse hair types. This launch reflects a trend of new product introductions, expected to propel market growth.

The global shampoo market size was valued at USD 33.99 billion in 2023, is projected to reach USD 48.34 billion by 2031, with a CAGR of 4.5% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Shampoo is a cleansing product used for washing hair. It typically contains surfactants, which help to remove dirt, oil, and product buildup from the scalp and hair strands. Shampoos may also contain conditioning agents, fragrances, and other ingredients to improve hair texture and manageability. Regular use of shampoo helps maintain scalp health and keeps hair clean and refreshed.

Shampoo Market Dynamics

Drivers

• Increased Awareness of Personal Hygiene

The shampoo market is advancing as individuals prioritize cleanliness and hair care, seeking quality products to maintain hygiene routines. Increasing awareness of personal grooming standards is a key driver of this trend. For instance, amidst increasing concerns about scalp health and pollution, consumers are opting for specialized shampoos formulated to cleanse effectively while nourishing the scalp, reflecting the heightened demand for premium hair care solutions.

• Growing Promotional Activities and Celebrity Endorsements

Marketing initiatives, including advertising campaigns and celebrity endorsements, influence consumer perceptions and purchasing decisions. Effective branding and promotional activities help build brand loyalty and drive sales in the competitive shampoo market. For instance, endorsement by a renowned actress enhances a shampoo brand's visibility, instills trust, and boosts credibility among consumers. This leads to increased sales and fosters brand loyalty in the fiercely competitive industry.

Opportunities

• Expansion of E-commerce and Digital Marketing

The surge of e-commerce platforms and digital marketing has revolutionized the market, amplifying accessibility for a wider audience. Online retailing provides convenience and competitive pricing, empowering consumers to explore diverse product ranges effortlessly. For instance, the partnership between popular shampoo brands and online retailers such as Amazon and Alibaba has significantly expanded their market reach, fostering growth through seamless transactions and extensive product visibility.

• Rising Expenses on Hair Care Products

The shampoo market is experiencing robust growth fueled by heightened spending on hair care by millennials and Gen X worldwide. Anti-dandruff shampoo emerges as the fastest-growing segment, attributed to escalating hair loss concerns amid changing lifestyles and environmental challenges such as pollution. For instance, brands such as Head & Shoulders capitalize on this trend, offering specialized anti-dandruff solutions catering to diverse consumer needs, propelling market expansion in the medium term.

Restraints/Challenges

• Changing Consumer Preferences

Traditional shampoo brands face a formidable obstacle as consumer preferences shift towards natural and organic products. Their formulations, laden with harsh chemicals, clash with the growing demand for safer and eco-friendly options. This shift undermines market growth, resulting in dwindling sales and declining market shares for conventional shampoo brands. Meeting the rising demand for gentler, environmentally conscious alternatives becomes imperative to stay competitive in the evolving market landscape.

• Rising Competition from Substitutes

Competition from substitutes such as dry shampoo, co-washing, and waterless cleansing products hinders shampoo market growth. Conventional cooking appliances provide convenience, versatility, and perceived health benefits, diverting consumers' attention from air fryers and hindering their widespread adoption in the market. This challenges different shampoo brands to innovate and market aggressively to maintain their market share amidst evolving consumer preferences and lifestyle trends.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, REIN launched a new styling anti-dandruff shampoo in Australia, targeting discerning consumers valuing both performance and aesthetics. The formula boasts natural extracts and oils, promising to moisturize and repair hair effectively
• In December 2022, Ouai Haircare revolutionized dandruff care in the U.S. with its anti-dandruff shampoo, leveraging FDA-approved 2% salicylic acid to alleviate symptoms and combat dandruff-causing bacteria. The product's efficacy stems from Ouai's dedication to utilizing proven ingredients for scalp health and overall hair wellness
• In August 2020, Dabur launched eight new baby care products, each uniquely formulated with enriched ayurvedic herbs and devoid of harmful chemicals. Dabur Baby Shampoo exemplifies this approach, harnessing the benefits of hibiscus, gooseberry, and aloe vera to provide gentle yet effective hair cleansing for infants
• In January 2020, Garnier Fructis, a L'Oreal brand, launched its advanced Treat Shampoo and Conditioner, boasting 98 percent naturally-derived ingredients and a vegan formulation. This launch aligns with Garnier's commitment to sustainability and consumer demand for high-quality, environmentally conscious hair care solutions

Shampoo Market Scope

The market is segmented on the basis of product type, price, demographic, function, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Cosmetic Shampoo
• Herbal Shampoo
• 2-in-1 Shampoo
• Kids Shampoo
• Medicated Shampoo
• Standard Shampoo
• Dry Shampoo
• Others

 Price

• Economy
• Mid
• Premium

 Demographic

• Men
• Women
• Kids

 Function

• Daily Use
• Anti-Dandruff
• Anti-Hair Fall
• Dry and Damaged Hair
• Others

 Distribution Channels

• Supermarket
• Hypermarket
• Convenience Store
• Specialty Store
• Drug Store

Shampoo Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by product type, price, demographic, function, and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of Middle East and Africa.

North America is poised to dominate the market, retaining a significant market share and revenue throughout the forecast period. This trend is propelled by rising concerns over split ends, curly hair, and scalp damage, alongside the surge in hair coloring trends, boosting demand for color-friendly hair wash products in the region.

Asia-Pacific is estimated to show lucrative growth in the market, driven by rising demand for products addressing hair greying and fall. With increasing disposable income and pollution levels, there's a heightened need for anti-hair fall shampoo, reflecting evolving consumer preferences and lifestyle challenges within the region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Shampoo Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Unilever (U.K.)
• Dabur (India)
•  Henkel AG & Co. KGaA (Germany)
•  Procter & Gamble (U.S.)
•  Church & Dwight Co., Inc. (U.S.)
•  KCWW (U.S.)
•  Kao Corporation (Japan)
•  Beiersdorf AG (Germany)
•  Shiseido Company Limited (Japan)
•  L'Oreal S.A. (France)
•  Johnson & Johnson Private Limited (U.S.)
• Amway Corp (U.S.)
•  The Detox Market (U.S.)
•  Bo International (India)
•  Syoss (Germany)
•  Kérastase (France)
•  Natura&Co (Brazil)
•  Coty Inc (U.S.)
• Wella International Operations Switzerland Sàrl. (Switzerland)