Global Shampoo Market, By Product Type (Cosmetic Shampoo, Herbal Shampoo, 2-in-1 Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, Dry Shampoo, Others), Price (Economy, Mid, Premium), Demographic (Men, Women, Kids), Function (Daily Use, Anti-Dandruff, Anti-Hair Fall, Dry and Damaged Hair, Others), Application (Residential, Commercial, Others), Distribution Channels (Supermarket, Hypermarket, Convenience Store, Specialty Store, Drug Store) – Industry Trends and Forecast to 2029
Market Analysis and Size
Over the recent years, consumers' fast-paced lifestyles have increased demand for new products that facilitate easy and quick hair and hygiene management. Additionally, the popularity of leave-in treatments and masks for hair protection and nourishment has further accelerated the overall global demand for the shampoo market. Therefore, the market is estimated to grow rapidly over forecasted period.
Global Shampoo Market was valued at USD 31.32 billion in 2021 and is expected to reach USD 43.20 billion by 2029, registering a CAGR of 4.10% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Product Type (Cosmetic Shampoo, Herbal Shampoo, 2-in-1 Shampoo, Kids Shampoo, Medicated Shampoo, Standard Shampoo, Dry Shampoo, Others), Price (Economy, Mid, Premium), Demographic (Men, Women, Kids), Function (Daily Use, Anti-Dandruff, Anti-Hair Fall, Dry and Damaged Hair, Others), Application (Residential, Commercial, Others), Distribution Channels (Supermarket, Hypermarket, Convenience Store, Specialty Store, Drug Store)
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa
Market Players Covered
Unilever (U.K.), Dabur (India), Henkel AG & Company KGaA (Germany), Procter & Gamble (U.S.), Church Dwight Co., Inc. (U.S.), KCWW (U.S.), Kao Corporation (Japan), Beiersdorf AG (Germany), Shiseido Company Limited (Japan), L‘Oreal S.A. (France), Johnson & Johnson Private Limited (U.S.), Amway Corp (U.S.), The Detox Market (U.S.), Bo International (India), Syoss (Germany), Kérastase (France), ELCA Cosmetics Private Limited (U.S.), Natura&Co (Brazil), Coty Inc (U.S.) and Wella Company (Switzerland)
Shampoo is a type of hair care product that comes in the form of a viscous liquid and is used to clean hair. Shampoo's main purpose is to eliminate undesired build-up in the hairs without removing too much sebum, allowing the hair to be more controllable. The shampoo is often made by mixing a surfactant such as sodium lauryl sulfate or sodium laureth sulfate with a co-surfactant like cocamidopropyl betaine in water. Dandruff, gluten or wheat allergies, color-treated hair, and a preference for all-natural products can benefit from specialty shampoo.
Shampoo Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
- High Demand for Shampoo
The rise in the demand for specialized products and the prevalence of hair-related disorders such as dandruff, hair fall, itchiness, dryness of hair, and oily hair is projected to create outstanding demand for the shampoo services during the forecasted period. Consumer perceptions of a healthy scalp as the key to shiny, lustrous hair are growing, driving consumer interest in scalp care products, which is increasing demand for scalp care products among consumers who want to restore their health hair while also increasing its strength and elasticity. As a result of the growing popularity of leave-in treatments and masks for hair protection and nourishment, the hair shampoo market is the largest. Hair shampoo use is significantly higher among women aged 20-30 years old, owing to a strong emphasis on self-grooming, which is one of the current trends.
- Increased Awareness for Herbal Shampoo
There has been increasing consumer awareness about the side effects of chemical formulations, thus further leading to evolving consumer needs for shampoo products containing natural ingredients. Natural, silicone-free, paraben-free, and sulfate-free shampoos with 80-100 percent naturally derived ingredients are popular on the market. Consumer awareness of products and services, as well as their benefits, is increasing thanks to digital media and other sources.
The factors such as rising awareness about hair care, rapid urbanization, and rapid surge in disposable income coupled with changing lifestyles will further propel the growth rate of shampoo market. Additionally, the consumers' fast-paced lifestyles have increased demand for new products that facilitate easy and quick hair and hygiene management, which will drive market value growth over the forecasted timeframe.
- Growth in Trend of Natural Products and Launch of Innovative Products
Furthermore, the increasing demand for organic and natural products will further extend profitable opportunities to the market players in the forecast period of 2022 to 2029. Additionally, the manufacturers are launching various innovative products such as herbal shampoos and increasing trend of utilizing customized shampoos for different hair-related problems will further expand the future growth of the shampoo market.
- Adverse Effects of Shampoo
Various chemicals found in shampoos can cause skin and eye irritation and hair damage, reducing demand for hair shampoo and impeding market growth. This factor will create hindrances for the growth of the shampoo market.
- Negative Impact of COVID-19
Consumer spending on personal grooming products has decreased as a result of the coronavirus outbreak. Lockdowns and other government-imposed restrictions also disrupted supply chains and forced salons to close. This impacted the demand for hair shampoos and posed a major challenge to the shampoo market growth rate.
This shampoo market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the shampoo market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Shampoo Market
The recent outbreak of coronavirus had a huge impact on the shampoo market. This unexpected viral infection that has spread all over the world has had a significant impact on some haircare industry products such as hair color, hair care, and hair styling products, whereas the personal care industry for hygienic products has increased demand due to the COVID situation. Although hair cleaning is a sanitary procedure, it is not required. In this pandemic situation, demand for hair wash products is decreasing. Retail outlets are suffering as a result of the lockdowns and strict government regulations, as are consumers who are turning to DIY at-home products.
On the brighter side, the majority of people are shifting to the online channel, and other unlock measures are increasing demand and sales. Rising awareness about the harmful effects of chemicals and synthetic products drives demand for natural and organic products. Easy usage and the availability of small travel-size packs at low prices are also major trends in the global shampoo market which will largely help market grow during and the post-COVID period.
- In January 2020, Garnier Fructis, an L'Oreal brand, launched the advanced features product Treat Shampoo and conditioner, which are formulated with 98 percent naturally-derived ingredients and are vegan.
- In August 2020, Dabur added eight new baby care products to its portfolio, each with a unique formulation of enriched ayurvedic herbs free of harmful chemicals. Dabur Baby Shampoo, for example, provides the benefits of various herbs, such as hibiscus, gooseberry, and aloe vera, to provide gentle hair cleansing.
Global Shampoo Market Scope
The shampoo market is segmented on the basis of product type, price, demographic, function, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Cosmetic Shampoo
- Herbal Shampoo
- 2-in-1 Shampoo
- Kids Shampoo
- Medicated Shampoo
- Standard Shampoo
- Dry Shampoo
- Daily Use
- Anti-Hair Fall
- Dry and Damaged Hair
- Convenience Store
- Specialty Store
- Drug Store
Shampoo Market Regional Analysis/Insights
The shampoo market is analyzed and market size insights and trends are provided by country, product type, price, demographic, function, application and distribution channel as referenced above.
The countries covered in the shampoo market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period of 2022-2029. The market growth over this region is attributed to the growing concern related to split-ends, frizzy hair and scalp damage and increase in the hair coloring trend, which will escalate the demand of color-friendly hair wash products within the region.
Asia-Pacific on the other hand, is estimated to show lucrative growth over the forecast period of 2022-2029, due to the surge in the demand for products that provide solutions for hair greying, increasing disposable income, and growing demand for anti-hair fall shampoo due to rising pollution levels high pressured life within the region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Shampoo Market Share Analysis
The shampoo market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to shampoo market.
Some of the major players operating in the shampoo market are
- Unilever (U.K.)
- Dabur (India)
- Henkel AG & Company KGaA (Germany)
- Procter & Gamble (U.S.)
- Church Dwight Co., Inc. (U.S.)
- KCWW (U.S.)
- Kao Corporation (Japan)
- Beiersdorf AG (Germany)
- Shiseido Company Limited (Japan)
- L‘Oreal S.A. (France)
- Johnson & Johnson Private Limited (U.S.)
- Amway Corp (U.S.)
- The Detox Market (U.S.)
- Bo International (India)
- Syoss (Germany)
- Kérastase (France)
- ELCA Cosmetics Private Limited (U.S.)
- Natura&Co (Brazil)
- Coty Inc (U.S.)
- Wella Company (Switzerland)