Indonesia Halal Market – Industry Trends and Forecast to 2031

Indonesia Halal Market, By Type (Food and Beverages, Dietary Supplements, Pharmaceutical, Sports Nutrition, Personal Care, Cosmetic, and Others), Product Category (Conventional, and Organic), Brand (Private Label, and Branded), Certification Status (Halal Certified, and Non-Certified), Distribution Channel (Store based Retailers, and Non-Store Retailers) – Industry Trends and Forecast to 2031.

Indonesia Halal Market Analysis and Size

Halal market growth is driven by stringent regulatory frameworks, ensuring globally accepted standards. Advancements in technology, such as blockchain for transparency and AI for product optimization, boost consumer trust. Diverse industries, including food, pharmaceuticals, and cosmetics, are expanding halal-certified offerings. Increased healthcare checks and modern techniques, such as genetic testing, further enhance quality assurance and market appeal.

For instance, According to the World Population Review, Indonesia had the highest Muslim population in 2021. With rising demand for halal certification, consumers increasingly seek quality assurance. This trend underscores the need for stringent halal standards, driving market growth and enhancing trust in halal products globally.

The Indonesia halal market size was valued at USD 279.26 billion in 2023 and is projected to reach USD 807.86 billion by 2031, with a CAGR of 14.2% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Halal refers to what is permissible or lawful in Islam. It encompasses various aspects of life, including food, finance, and ethics. In terms of food, it denotes items that are prepared according to Islamic dietary laws, avoiding forbidden substances such as pork and alcohol. The process involves specific methods of slaughter, ensuring the humane treatment of animals. Beyond food, the concept extends to ethical practices in business and personal conduct, emphasizing fairness and integrity in dealings.

Indonesia Halal Market Dynamics

Drivers

• Growing Muslim Population

Indonesia's vast Muslim population, comprising approximately 87% of its people, fuels a robust demand for halal products and services. This demand spans diverse sectors such as food, cosmetics, pharmaceuticals, and finance. For instance, the food industry witnesses a surge in halal-certified products to cater to the dietary needs of the predominantly Muslim populace, driving market growth and prompting businesses to focus on halal compliance to capture this lucrative market segment.

• Government Regulations in Indonesia

The Indonesian government's Halal Product Assurance Law of 2014, along with the establishment of the Indonesian Council of Ulama (Majelis Ulama Indonesia, MUI), has significantly boosted consumer confidence in halal products. Through standardized certification processes, such as those overseen by the MUI, consumers trust the authenticity and compliance of halal goods, fostering market growth. This regulatory framework ensures that halal products meet stringent religious requirements, encouraging increased consumption and market expansion.

Opportunities

• Health and Safety Concerns

As awareness of health and safety issues grows, demand for halal-certified products rises, driving market growth. For instance, halal certification mandates strict hygiene and quality standards, assuring consumers of safe and wholesome products. This assurance not only aligns with health-conscious consumer preferences but also fosters trust in the brand, leading to increased sales and market expansion across various sectors.

• Growing Trend of Halal Lifestyle

The growing halal lifestyle trend, extending beyond food and beverages, spurs demand for halal-compliant products and services across diverse sectors such as fashion, travel, and entertainment. For instance, the demand for modest fashion is surging globally, prompting retailers to offer stylish yet modest clothing lines. Similarly, halal-friendly travel packages cater to Muslim travelers' preferences, while halal entertainment options ensure culturally appropriate leisure activities, collectively driving market growth in these segments.

Restraints/Challenges

• Halal Fraud and Misrepresentation

Halal fraud and mislabeling undermine consumer trust, hindering market growth. Ensuring robust enforcement and oversight is crucial to combat such practices, but challenges persist in achieving effective regulation, perpetuating skepticism among consumers and impeding the market's development.   

• Increasing Certification Costs

The significant expenses linked to acquiring and sustaining halal certification, especially burdensome for small and medium-sized enterprises (SMEs), act as a barrier to market entry. This financial burden restricts the participation of smaller businesses, impeding the growth and diversification of the halal market in Indonesia.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In June 2022, The Halal Food Company introduced five new ready-made meals in Sainsbury's, United Kingdom. Their offerings include a snack pot of chicken curry with basmati rice, peri-peri stir fry with grilled chicken, beef lasagna, shepherd's pie, and macaroni pasta with slow-cooked meatballs. These diverse meals cater to consumers seeking convenient, delicious, and Halal-certified options
• In March 2022, PT INDOFOOD SUKSES MAKMUR Tbk launched the Indomie Soto Banjar Limau Kuit. This product features a savory and aromatic soup, enhanced by the freshness of South Kalimantan kaffir lime. With indulgent toppings and a delectable flavor, Indomie Soto Banjar Limau Kuit is designed to attract new customers by offering a unique and delicious taste experience
• In February 2022, PT Paragon Technology and Innovation launched Wardah Crystal Secret, a skincare line formulated to effectively brighten skin. It contains twice the amount of Edelweiss flower extract, known for making skin radiant and glowing. This launch targets consumers seeking highly effective skin brightening products, aiming to meet their beauty needs with innovative solutions
• In February 2022, Berlin-based startup Gethalal Group launched a food delivery service specializing in halal food products. This strategic initiative aims to expand their customer base and meet the supermarket needs of Muslim families. By providing convenient access to a variety of halal food options, Gethalal Group seeks to establish a strong presence in the market

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Indonesia Halal Market Scope

The market is segmented on the basis of type, product category, brand, certification status, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Food and Beverages
• Dietary Supplements
• Pharmaceutical
• Sports Nutrition
• Personal Care
• Cosmetic
• Others

 Product Category

• Conventional
• Organic

Brand

• Private Label
• Branded

 Certification Status

• Halal Certified
• Non-Certified

 Distribution Channel

• Store based Retailers
• Non-Store Retailers

Competitive Landscape and Indonesia Halal Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Nestlé S.A.  (Switzerland)
• Unilever Food Solutions (U.K.)
• Cargill, Incorporated (U.S.)
• PT Kalbe Farma Tbk (Indonesia)
• Pharmaniaga Berhad (Malaysia)
• PT Sreeya Sewu Indonesia Tbk (Indonesia)
• PT Paragon Technology and Innovation (Indonesia)
• Duopharma Biotech Berhad (Malaysia)
• PT Darya-Varia Laboratoria Tbk (Indonesia)
• Bio Farma (Indonesia)
• PT Hokkan Indonesia (Indonesia)
• Clara International Beauty Group (Malaysia)
• Simpor Pharma Sendirian Berhad (Brunei)
• Indfrag Biosciences (India)