Indonesia Halal Market - Industry Trends and Forecast to 2029

Indonesia Halal Market, By Type (Food & Beverages, Dietary Supplements, Pharmaceutical, Sports Nutrition, Personal Care, Cosmetic, Others), Product Category (Conventional, Organic), Brand (Private Label, Branded), Certification Status (Halal Certified, Non-Certified), Distribution Channel (Store based Retailers, Non-Store Retailers), Industry Trends and Forecast to 2029.

Market Analysis and Size

Over the past few years, halal food products have become popular amongst both Muslim and non-Muslim consumers as these products have evolved from just being an identification mark of religious observation to assurance of food safety, hygiene and reliability. Slaughtered halal animals undergo two healthcare checks as compared to a single inspection performed on the other conventional animals. In addition, several Islamic and non-Islamic countries are implementing stringent regulatory frameworks, which provide globally accepted standards and thus attract novel entrants to the market. Moreover, halal products are used and final halal end products are produced by different industries such as food & beverages, dietary supplements, pharmaceutical, sports nutrition, personal care, and cosmetics among others.

High Muslim population in Indonesia and increasing consumer disposable income are some of the drivers expected to boost the halal demand in the market. Data Bridge Market Research analyses that the halal market is expected to reach the value of USD 619.47 billion by the year 2029, at a CAGR of 14.2% during the forecast period. "Food & Beverages" accounts for the most prominent type segment in the respective market owing to rise in the demand for halal processed food & beverages. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.

Market Definition

Halal is an Arabic term which means permissible or lawful in Islam. In reference to food, it is the Islamic dietary standard, as prescribed in the Shari’ah (Islamic Law). From the name itself, it is clear that all halal items are the products that are prepared by strictly adhering to the Islamic dietary law. Halal products are clean, safe, and highly nutritional. Blood, pork, and by-products of blood and pork are not considered as halal. The halal items are packaged and stored in utensils, which have been cleaned as per the prescribed guidelines.

Regulatory Framework

The GR 39/2021 revokes the government’s previous regulation (GR31/2019) on Halal certification. Both Government Regulation 31/2019 and 39/2021 were enacted as part of Indonesia's mandatory halal product certification scheme, covering a broad range of halal-related matters, including food, beverages, drugs, cosmetics, chemical and biological products, and other products. The Government Regulation 39/2021 provides key provisions for halal product certification and registration obligations and procedures, labeling, non-halal information, and the implementation of halal certification. In comparison to Government Regulation 31/2019, the new 2021 regulation has revised and largely expanded the scope of regulatory requirements regarding halal product assurance while still maintaining similar mandates regarding the roles of the authorized government bodies. The Halal Product Guarantee Agency (BPJPH - Badan Penanggulangan Jaminan Produk Halal i.e. Halal Product Assurance Organizing Agency) was established as the main body to oversee halal products in Indonesia.

COVID-19 had a Minimal Impact on Halal Market

COVID-19 pandemic caused a sudden lockdown in many parts of the world for preventing the spread of virus which resulted in rapid closing down of factories, shops, among others. The rapid decline of demand and supply and travel bans led to downfall of non-essential products market globally. The pandemic has made a significant negative impact on the economy due to less demand, shortage of employees in the factory, also travelling ban led to shortage of raw materials, thus stopping the production of halal products. However, with the lockdown being relaxed and vaccination drives happening in Indonesia, the work flow started increasing thus, helping the market players to make a comeback. Government’s regulations and support regarding the growth in economy and rising start-ups are expected to surge the valuation of Indonesia halal market during the forecast period.

Market Dynamics of the Halal Market Include:

Drivers/Opportunities in the Halal Market

• High Muslim population in Indonesia

Indonesia has the largest Muslim population compared to all the countries in the world. The current number of Muslim inhabitants in Indonesia is estimated to be around 207 million individuals, most of whom adhere to Sunni Islam. This huge number implies that approximately 13 percent of the world’s Muslims live in Indonesia. Thus, it indicates that Indonesia has a clear Muslim majority population. Nearly nine-tenths of the Indonesian population professes Islam which means nine out of ten people are Muslim in Indonesia.

• Increase in consumer disposable income

There is increased consumer disposable income in Indonesia owing to the substantial population entering into the middle-class category from being poor. This development has resulted in lifestyle change and increased spending on good quality products which helps to drive the Indonesia halal market.

• Surging awareness with regards to health benefits of halal products

The Halal certified product guarantees that products and services provided to the Muslim population meet the requirements of Islamic law and therefore are suitable for consumption in both Muslim-majority countries as well as Western countries where there are significant population groups who practice Islam (France, Germany, United Kingdom, Spain). Halal certification is a process that ensures the features and quality of the products according to the rules established by the Islamic Council that allow the use of mark Halal. A halal mark is a symbol that is printed on the product packaging which indicates that the product is halal certified. Halal certification is mainly applied to meat products and other food products such as milk, canned food, and additives.

• Rising demand from non-Muslim consumers

Over the past few years, halal food products have become popular amongst both Muslim and non-Muslim consumers as these products have evolved from just being an identification mark of religious observation to assurance of food safety, hygiene and reliability. As slaughtered halal animals undergo two healthcare checks, as compared to the single inspection performed on the other conventional animals. In addition, several Islamic and non-Islamic countries are implementing the stringent regulatory frameworks, which provide globally accepted standards and thus attract novel entrants in the market.

Restraints/Challenges faced by the Halal Market

• Stringent regulations and laws imposed by the government

GR 39/2021 has streamlined the processing time for Halal certification with the cost for each certificate ranging from 300,000 rupiah (US$21) to 5 million rupiah (US$351). The costs are governed under Minister of Finance Regulation 57 of 2021 and include the Halal certification process, renewal of Halal certificates, the registration of foreign Halal certificates, and the addition of new products or services.

• Fluctuations in the prices of raw materials

The major raw materials that are required for to make halal products are fresh meat, food seasoning, packing materials and other additives. Fluctuations in the price of the upstream halal product will impact on the production cost of halal food, and hence impact the price of halal food. The production cost of halal food is also a major factor which could impact the price of halal food. The halal food manufacturers in Indonesia are trying to reduce production cost by developing production method.

Recent Developments

• In March 2022, PT INDOFOOD SUKSES MAKMUR Tbk launched the Indomie Soto Banjar Limau Kuit. The savoury taste of this aromatic soup, blends with the freshness of South Kalimantan kaffir lime. It has indulgent toppings and the flavor of Indomie Soto Banjar Limau Kuit is quite delicious. This development will attract new customers.
• In February 2022, PT Paragon Technology and Innovation launched Wardah Crystal Secret which comes with ingredients and benefits that are more effective to brighten our skin. It contains twice Edelweiss flower extract which effectively makes the skin radiant and glowing. This development is expected to attract customers who are always in search of skin brightening products. 

Indonesia Halal Market Scope

The halal market is segmented on the basis of type, product category, brand, certification status, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Food & Beverages
• Dietary Supplements
• Pharmaceutical
• Sports Nutrition
• Personal Care
• Cosmetic
• Others

On the basis of type, the Indonesia halal market is segmented into food & beverages, dietary supplements, pharmaceutical, sports nutrition, personal care, cosmetic, and others. The food & beverages segment is expected to dominate the Indonesia halal market as Muslim people are allowed to consume only halal products and majority of population in Indonesia is Muslim.

Product Category

• Conventional
• Organic

On the basis of product category, the Indonesia halal market is segmented into conventional and organic. The conventional is expected to dominate the Indonesia halal market as the conventional product is produced in a responsible manner for the living environment.

Brand

• Branded
• Private Label

On the basis of brand, the Indonesia halal market is segmented into branded and private label. The private label is expected to dominate the Indonesia halal market because the products sold at private label are low in cost as compared to branded halal products.

Certification Status

• Non-Certified
• Halal Certified

On the basis of certification status, the Indonesia halal market is segmented into non-certified and halal certified. The halal certified is expected to dominate the Indonesia halal market as halal certified products provide proof of their halal status which is desirable by Muslim consumers.

Distribution Channel

• Store Based Retailers
• Non-Store Retailers

On the basis of distribution channel, the Indonesia halal market is segmented into store based retailers and non-store retailers. The store based retailers segment is anticipated to dominate the Indonesia halal market as people prefer buying fresh halal meat, chicken from their traditional halal retailers in the nearby locality.

 Competitive Landscape and Halal Market Share Analysis

The halal market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Indonesia presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the Indonesia halal market.

Some of the major market players engaged in the Indonesia halal market are Nestlé, Unilever Food Solutions (A Subsidiary of Unilever), Cargill Incorporated, PT Kalbe Farma Tbk, PT INDOFOOD SUKSES MAKMUR Tbk, Pharmaniaga Berhad, PT. Sreeya Sewu Indonesia Tbk, PT Paragon Technology and Innovation, Duopharma Biotech Berhad, PT Darya-Varia Laboratoria Tbk, Bio Farma, PT. HOKKAN INDONESIA, CLARA INTERNATIONAL BEAUTY GROUP, Simpor Pharma Sendirian Berhad, INDFRAG BIOSCIENCES, among others.