- Energy Drinks are beverages that typically contain ingredients like caffeine, taurine, B-vitamins, sugar, and sometimes herbal extracts, designed to increase energy, alertness, and physical performance. These drinks are increasingly popular among young adults and athletes for their energizing effects and convenience
- The demand for Energy Drinks is significantly driven by the rising consumer preference for on-the-go energy boosts, growing health-consciousness about functional beverages, and increasing popularity of sports and fitness activities. Additionally, the trend towards natural and low-sugar formulations in energy drinks is expanding the market further
- The Non-Alcoholic segment is expected to dominate the market with a market share of 40.56% in 2025, driven by the increasing consumer shift toward healthier, low-calorie, and non-alcoholic alternatives. The rising awareness about the health risks of alcohol, along with the growing popularity of non-alcoholic beverages in social settings and among health-conscious individuals, is significantly contributing to the growth of this segment
