“Rising Demand for Clean Label and Natural Ingredients”
- One of the prominent trends in the Iran Energy Drinks Market is the growing preference for clean-label and natural ingredients, driven by consumer awareness about health, sustainability, and ingredient transparency
- Manufacturers in Iran are focusing on offering energy drinks made with natural stimulants like green tea extract, ginseng, and caffeine derived from natural sources, aligning with global health-conscious trends
- For instance, in 2024, Iranian startup Nosh Drinks Co. launched a naturally caffeinated energy drink using pomegranate juice, green tea, and stevia to target health-conscious urban consumers.
- Clean-label beverages with minimal ingredients and no artificial preservatives are gaining shelf space in major urban centers like Tehran, Isfahan, and Mashhad
