- In March 2024, Nykaa, a prominent Indian beauty retailer, debuted its first beauty retail outlet, Nysaa, in Dubai. This significant move was made possible through a strategic partnership with the renowned Apparel Group, a leading Gulf Cooperation Council (GCC) retail giant. Nykaa has ambitious plans, eyeing 70 stores in the GCC over the next five years, with a target of securing a 7% share in the GCC's prestigious beauty market
- In July 2024, Henkel inaugurated a state-of-the-art beauty care production facility in Riyadh, Saudi Arabia. This facility manufactures a diverse array of products under the Pert brand, such as shampoos and conditioners, catering to the rising demand for premium personal care products in the Middle East.
- In September 2024, the Middle East and Africa (MEA) regions emerged as hotspots for local beauty and personal care product innovation. Brands in these regions are focusing on catering to the specific needs of local consumers by leveraging local ingredients, traditions, and climate conditions. Notable innovations include Asteri Beauty's 45 Degree Blush, designed for the Saudi Arabian climate, and UAE-based Peacefull's South Korean skincare range tailored for the Middle East.
- In March 2024, Nykaa, a prominent Indian beauty retailer, debuted its first beauty retail outlet, Nysaa, in Dubai. This significant move was made possible through a strategic partnership with the renowned Apparel Group, a leading Gulf Cooperation Council (GCC) retail giant. Nykaa has ambitious plans, eyeing 70 stores in the GCC over the next five years, with a target of securing a 7% share in the GCC's prestigious beauty market
