- In March 2024, Arcturus, a global leader in volumetric video software, announced a partnership with a Dubai-based immersive media studio to deliver high-resolution holographic content for use in museums and educational institutions across the UAE. This collaboration aims to bring volumetric storytelling into cultural heritage preservation, aligning with the UAE’s focus on smart tourism and digital transformation.
- In February 2024, Sony Middle East and Africa partnered with regional broadcasters in Saudi Arabia to implement volumetric capture systems for immersive sports broadcasting. These systems were piloted during the Saudi Pro League season to deliver 360-degree athlete reconstructions, enhancing viewer engagement and setting a precedent for AR-powered fan experiences.
- In January 2024, Canon South Africa showcased its updated Free Viewpoint Video System at a Johannesburg tech expo, offering volumetric video capabilities for sports arenas and event venues. This development underlines Canon's regional push to tap into interactive content production for stadiums, concerts, and esports.
- In December 2023, the Egyptian Ministry of Tourism and Antiquities initiated a volumetric scanning project in collaboration with Local Motion, a Cairo-based 3D visualization firm. The goal is to digitally preserve ancient sites using volumetric video for educational, research, and augmented reality tourism purposes—marking one of the first large-scale public sector deployments of volumetric tech in Africa.
- In November 2023, Meta (formerly Facebook) announced the expansion of its Spark AR volumetric toolkit across the MEA region, with a special focus on creators in Nigeria and Kenya. This includes training programs and cloud rendering support for developers creating volumetric AR filters and social media content, accelerating regional content creation capabilities.
