"Increasing Popularity of Low-Alcohol and Functional Wines”
- A notable trend in the Wine Market is the rising demand for low-alcohol and functional wines that cater to health-conscious consumers seeking moderation without compromising on taste or experience
- Consumers are increasingly looking for wine options that align with wellness-focused lifestyles, including wines with reduced alcohol content, lower calories, and added functional benefits such as antioxidants and natural botanicals.
For instance,
- Many wine brands are now offering low-alcohol or alcohol-removed wines infused with ingredients like adaptogens, resveratrol, and herbal extracts to appeal to a new generation of mindful drinkers
- This trend is encouraging winemakers to innovate and develop functional wine products that support modern health and wellness goals while maintaining the social and cultural appeal of wine consumption
