- In May 2025, Morocco’s Domaine de la Zouina launched a new range of organic wines, focusing on producing wines with minimal intervention and using organic farming methods. The move aligns with the growing trend in the Middle East and Africa towards healthier, cleaner, and more sustainable wine products. Domaine de la Zouina’s initiative is expected to increase awareness and demand for Moroccan wines, especially among eco-conscious consumers in the region
- In May 2025, Dubai’s largest supermarket chain, Carrefour, introduced a new selection of organic wines from South Africa, Chile, and Spain, featuring wines with eco-friendly certifications. This move is part of Carrefour’s broader strategy to increase its offerings of sustainable products across all categories and meet the growing demand from consumers in the Middle East for environmentally responsible products, particularly in the luxury goods market
- In May 2025, South Africa’s KWV Wines unveiled a major expansion of its wine production facility with a focus on reducing water usage and energy consumption. The company plans to implement solar energy solutions and sustainable packaging methods, in line with the growing trend toward eco-friendly practices in the wine industry. KWV Wines’ commitment to sustainability is expected to strengthen its market share in the Middle East and Africa Wine Market
- In April 2025, Egypt’s Al Ahram Beverages Company launched a new collection of wines produced using biodynamic farming methods. These wines, made from locally grown grapes, are crafted using sustainable viticulture practices aimed at reducing the environmental impact of wine production. This launch is expected to tap into the rising consumer interest in organic and biodynamic wines in Egypt and other parts of the Middle East and Africa
- In April 2025, Lebanon’s Bekaa Valley Wine Producers Association introduced a new certification program for "Sustainable Lebanese Wine," which recognizes wineries that adhere to sustainable farming, eco-friendly packaging, and water conservation practices. This initiative is expected to appeal to consumers in the Middle East and Africa who are increasingly seeking wines produced using sustainable methods, further positioning Lebanon as a key player in the region’s growing demand for ethical wine production
- In March 2025, South Africa’s leading wine producer, Stellenbosch Vineyards, announced a new partnership with a local environmental group to launch a biodiversity restoration program aimed at preserving native plant species around their vineyards. The initiative is designed to improve soil health, reduce carbon emissions, and promote sustainable farming practices. This move is in response to the increasing demand for environmentally conscious products in the Middle East and Africa and positions Stellenbosch Vineyards as a frontrunner in sustainable viticulture in the region
