- In May 2025, PUMA launched a special edition of its “SpeedCat Evo” line in the UAE and Saudi Arabia, tailored for luxury car owners and motorsport enthusiasts. The shoes feature enhanced heel support and lightweight materials, catering to hot weather and high-performance driving conditions typical of the Gulf region.
- In February 2025, Piloti expanded into key African markets such as Kenya and Nigeria by introducing its “Shift Eco” collection. Featuring sustainable materials like recycled leather and eco-rubber soles, the line targets environmentally aware consumers and urban professionals seeking premium yet eco-friendly gear.
- In November 2024, Geox debuted its “DriveTech” line in South Africa, designed for urban drivers and long-distance commuters. The product includes breathable soles and anti-slip technology, addressing local needs for comfort and functionality in varying terrains and weather conditions.
- In October 2024, Sparco and Tod’s unveiled their limited-edition driving loafers in the Middle East at Dubai Design District (d3). The collection, blending motorsport heritage with Italian luxury design, was well-received by affluent car collectors and fashion-forward customers.
- In July 2024, Alpinestars launched the “Urban Motion” series in North African countries like Egypt and Morocco. Priced affordably and styled for versatility, this range appeals to young, budget-conscious consumers looking for practical driving footwear suitable for daily and casual use.
