- In April 2023, Siemens Healthineers announced the launch of its next-generation mobile C-arm system in the Middle East and Africa region, featuring advanced 3D imaging and enhanced workflow capabilities tailored to complex surgical environments. This strategic introduction aims to strengthen the company's footprint in high-growth markets such as the U.A.E. and Saudi Arabia, where the demand for cutting-edge surgical imaging technologies is rapidly increasing. The move underscores Siemens’ commitment to improving intraoperative imaging precision and supporting value-based healthcare initiatives in the region
- In March 2023, GE HealthCare entered into a partnership with a leading private healthcare network in South Africa to deploy its latest OEC 3D mobile C-arm units across multiple hospitals. This collaboration is intended to boost surgical efficiency and diagnostic accuracy, especially in orthopedics and trauma cases. The initiative marks a significant milestone in GE’s efforts to expand its presence in emerging markets and offer scalable imaging solutions aligned with regional healthcare demands
- In February 2023, Philips Healthcare introduced an AI-powered image optimization feature for its Zenition series mobile C-arms, targeting adoption in high-volume surgical centers across the Middle East and Africa. This innovation is designed to assist clinicians in acquiring real-time, high-quality imaging with reduced radiation exposure, supporting both patient safety and improved procedural outcomes. The enhancement demonstrates Philips’ focus on integrating artificial intelligence into medical imaging systems
- In January 2023, Ziehm Imaging GmbH expanded its distribution network in North and Sub-Saharan Africa by signing new reseller agreements with regional partners. The company aims to capitalize on the growing demand for mobile surgical imaging equipment in secondary and tertiary healthcare institutions. Ziehm’s focus remains on delivering flexible, high-performance C-arm systems that cater to budget-sensitive markets without compromising on image quality or versatility
- In December 2022, Shimadzu Corporation showcased its latest mobile C-arm technology at Arab Health 2023 in Dubai, featuring compact designs, low-dose imaging, and user-friendly interfaces. With a spotlight on fluoroscopy-guided procedures, the company highlighted its intention to serve developing markets in the region, particularly in outpatient surgical units and diagnostic imaging centers where space and budget constraints are key considerations
