- The market is witnessing steady growth due to rising consumer inclination toward functional foods rich in vitamins, minerals, and antioxidants, which sunflower seeds provide
- Sunflower seeds are widely consumed in roasted form and are increasingly used in breakfast cereals, energy bars, and bakery products, enhancing their visibility in the health food segment
- South Africa dominated the Middle East and Africa sunflower seeds market with the largest revenue share in 2024, driven by its well-established agricultural infrastructure, strong demand for sunflower oil, and rising consumption of sunflower seeds as a nutritious snack
- South Arabia is expected to witness the highest compound annual growth rate (CAGR) in the Middle East and Africa sunflower seeds market due to rising health awareness, increasing demand for nutrient-rich plant-based snacks, and a growing inclination toward Western dietary habits
- The kernel/hulled segment held the largest revenue share in 2024, driven by its widespread use in ready-to-eat snacks, bakery products, and cooking ingredients. Consumers favor hulled sunflower seeds due to their convenience and ease of use in both household and industrial applications. In addition, this type is often preferred by food processors for its versatility and nutritional profile
