Middle East and Africa Vegetables and Fruits Market – Industry Trends and Forecast to 2030

Middle East and Africa Vegetables and Fruits Market, By Type (Vegetable Type and Fruit Type), Product Type (Fresh, Canned, Frozen, Dried and Dehydrated, Purees and Paste, Concentrates, and Others), Category (Vegetables and Fruits), Nature (Vegetables and Fruits), Flavour (Vegetables and Fruits), Form, (Vegetables and Fruits), Packaging (Pouches, Tray, Bags, Cans, Jar, Boxes, and Others), End-User (Retail/Household and Food Service), Distribution Channel (Store Based Retailers and Non-Store Based Retailers) – Industry Trends and Forecast to 2030.

Middle East and Africa Vegetables and Fruits Market Analysis and Size

Vegetables and fruits offer various health benefits since they contain phytochemicals or plant chemicals. Moreover, a diet rich in vegetables and fruits can lower blood pressure, reduce the risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar, which can help keep appetite in check

Owing to several advantages associated with consumption of fruits and vegetables, the demand for the product will be rising in the coming years. Growing urbanization and increased adoption of healthy lifestyle, growing demand for organic vegetables and fruits over conventional ones, and increasing consumption of canned and frozen food are expected to drive the market growth in the coming years. Increase digitalization in fruits and vegetables supply may serve as an opportunity in the market While growing number of vegetables and fruits wastage and difficulties in maintenance of the quality of fresh vegetables and fruits to the final products, along with high prices of organic vegetables and fruits over the conventional ones may restrain the market growth. Disruption in supply chain and trade may challenge the market growth.

Data Bridge Market Research analyses that the vegetables and fruits market which was USD  1,03,803.08 million in 2022, is expected to USD 2,77,980.91 million by 2030, and is expected to undergo a CAGR of 11.9% during the forecast period of 2023 to 2030. “Fresh” segment in the product type segment dominates the vegetables and fruits market due to their integral role in local cuisine, health consciousness, and cultural traditions.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Middle East and Africa Vegetables and Fruits Market Scope and Segmentation

Market Definition

Vegetables and fruits are an important part of a healthy diet as they contain important vitamins, minerals, and plant chemicals. They also have a good amount of fiber and various micronutrients. They are naturally good and contain vitamins and minerals such as vitamins A (beta-carotene), C and E, magnesium, zinc, phosphorous, and folic acid that can help to keep one healthy. Daily consumption of vegetables and fruits can also help protect against various diseases.

Middle East and Africa Vegetables and Fruits Market Dynamics

Drivers

• Rising Health Consciousness

An increasing awareness of the health benefits associated with consuming fresh vegetables and fruits is a significant driver. Consumers in the Middl​​​​​​​e East and Africa are adopting healthier lifestyles, which is boosting the demand for fresh produce rich in vitamins, minerals, and antioxidants.

• Urbanization and Changing Lifestyles

Rapid urbanization in the region is driving demand for convenient and readily available food options. As more people move to cities and adopt busy lifestyles, there is a growing preference for fresh, pre-packaged, and ready-to-eat fruits and vegetables, creating opportunities for value-added products and convenience packaging.

• Government Initiatives to Promote Agriculture

Governments in some Middle Eastern and African countries are actively promoting domestic agriculture to reduce reliance on imports and ensure food security. Supportive policies, subsidies, and investments in infrastructure are encouraging local production and distribution of vegetables and fruits.

Opportunities

• Increasing Export Potential

The Middle East and Africa have vast untapped potential for exporting fruits and vegetables to international markets. Favorable climate conditions in certain regions can support year-round production, enabling these countries to become significant players in the global export market.

• Growing Technology Adoption

Embracing advanced farming technologies, such as precision agriculture and controlled environment agriculture, can lead to increased yields, reduced production costs, and improved product quality. This presents an opportunity for farmers and agribusinesses to meet the growing demand more efficiently.

Restraints/Challenges

• Climatic Challenges

The region's extreme climate, including hot and arid conditions, can be a significant constraint for agriculture. Droughts, heatwaves, and water scarcity pose threats to crop production, requiring substantial investments in irrigation and climate-resilient farming practices.

• Infrastructure and Logistics

Inadequate infrastructure and transportation networks in some areas hinder the efficient distribution of fresh produce. Improving cold storage facilities, transportation systems, and supply chain logistics is essential to reduce post-harvest losses and maintain product quality.

• Competition with Imports

The Middle East and Africa face competition from imported fruits and vegetables, which can sometimes be cheaper due to economies of scale in exporting countries. Local growers may struggle to compete on price, necessitating a focus on quality and value-added products.

• Market Access and Regulations

Exporting fresh produce to international markets requires compliance with stringent quality and safety standards. Meeting these standards and navigating trade regulations can be challenging for small-scale farmers and exporters, necessitating capacity building and regulatory support.

This vegetables and fruits market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Vegetables and fruits market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In September 2021, Jharkhand-based agri-tech firm, KissanPro, has signed a significant agreement with Dubai-based Barakat Vegetables & Fruit Co. This strategic pact aims to facilitate market access for agricultural produce from Jharkhand to the Middle East. KissanPro, known for providing crop advisory to thousands of farmers and supplying agricultural inputs, intends to bridge the gap between local farmers and international buyers. By eliminating middlemen and commission agents, this initiative seeks to benefit both farmers and buyers while fostering direct links in the agricultural supply chain, offering greater transparency and fair pricing

Middle East and Africa Vegetables and Fruits Market Scope

The vegetables and fruits market are segmented on the basis of the type, product type, category, nature, flavor, form, packaging, distribution channel, and end-user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vegetable Type
• Fruit Type

Product Type

• Fresh
• Canned
• Frozen
• Dried and Dehydrated
• Purees and Paste
• Concentrates
• Others

Category

• Vegetables
• Fruits

Nature

• Vegetables
• Fruits

Flavor

• Vegetables
• Fruits

Form

• Vegetables
• Fruits

Packaging

• Pouches
• Tray
• Bags
• Cans
• Jar
• Boxes
• Others

End-User

• Retail/Household
• Food Service

Distribution Channel

• Store Based Retailers
• Non-Store Based Retailers

Vegetables and Fruits Market Regional Analysis/Insights

The vegetables and fruits market is analysed and market size insights and trends are provided by type, product type, category, nature, flavor, form, packaging, distribution channel, and end-user as referenced above.

The countries covered in the vegetables and fruits market report are U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Africa and the Rest of Middle East and Africa.

U.A.E. dominates the vegetables and fruits market due to the growing urbanization and increased consumption of vegetables and fruits to maintain a healthier diet.

Saudi Arabia is expected to witness the highest growth in the forecast period due to the increasing consumption of canned and frozen foods.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of the global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Vegetables and Fruits Market Share Analysis

The vegetables and fruits market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company's focus related to vegetables and fruits market.

Some of the major players operating in the vegetables and fruits market are:

• Global Green Company (India)
• Total Produce (Ireland)
• Fresh Del Monte Produce Inc (U.S.)
• Barfoots (U.K.)
• Nationwide Produce Plc (U.K.)
• Fesa UK Ltd (U.K.)
• STIRFRESH (U.K.)
• Kühne + Heitz (Netherlands)
• Wealmoor Ltd (U.K.)
• Abbey View Produce (U.K.)
• Agrial sur les réseaux sociaux (France)
• Burgess Farms (U.S.)
• Kiril Mischeff (U.K.)
• Kettle Produce Ltd (U.K.)
• Natural Vegetable Company (U.K.)
• MyFresh (U.K.)
• Watts Farms Fresh Produce Holdings Ltd (U.K.)
• S&A Group Holdings Limited (U.K.)
• Fruco PLC (U.K.)
• Fruktana (Sweden)
• IQF Foods Private Ltd., INC. (India)
• Fresh Fruits Company (U.A.E.)
• DGM Growers (U.S.)
• RBOrganic Ltd (U.K.)
• Greenyard (Belgium)