- Vitamin A is a fat-soluble compound essential for immune function, vision, reproduction, and cellular health, available in both pre-formed and provitamin forms. It is widely used in pharmaceutical formulations, nutritional supplements, animal feed additives, and cosmetic products to promote health, enhance growth, and support skin rejuvenation
- The increasing demand for vitamin A is primarily driven by the need to address global health challenges related to malnutrition, growing consumption of functional foods, and rising demand for anti-aging skincare products. Regulatory support, technological advancements in production, and expanding health-conscious consumer bases are further strengthening the market trajectory
- South Africa dominated the vitamin A market with a share of 69.4%in 2024, due to high demand from the animal feed industry, widespread use in fortified food programs, and growing health awareness among consumers
- Saudi Arabia is expected to be the fastest growing region in the vitamin A market with a share of during the forecast period due to increasing health awareness, rising demand for fortified foods and skincare products, and government-backed nutrition enhancement programs
- Conventional segment dominated the market with a market share of 63.6% in 2024, due to its longstanding presence in food and pharmaceutical manufacturing and cost-effective production methods. Conventional vitamin A products are widely used in fortification programs and industrial-scale applications where stringent cost control is essential
