- In May 2024, LG Electronics unveiled its latest home entertainment lineup for the Middle East and Africa (MEA) region, showcasing cutting-edge technology and innovative features. The new range includes OLED TVs with enhanced picture quality, immersive audio experiences, and AI-driven capabilities that elevate the viewing experience. LG's commitment to sustainability is also evident, as the company incorporates eco-friendly practices in its production processes. This new lineup is designed to meet the evolving demands of consumers in the MEA region, positioning LG as a leader in the home entertainment sector
- In September 2024, LG Electronics launched its innovative WashTower in Qatar, revolutionizing laundry convenience with a compact and space-saving design. The WashTower combines a high-efficiency washer and dryer in a single vertical unit, allowing for seamless laundry management without compromising performance. Equipped with advanced technology such as AI DD™ for optimized washing and drying cycles, the WashTower enhances user experience while ensuring optimal fabric care. This launch underscores LG's commitment to meeting the diverse needs of consumers in the Middle East, offering innovative solutions that adapt to modern lifestyles
- In April 2024, Arçelik has completed the acquisition of Whirlpool's subsidiaries in Morocco and the UAE, along with its operations in the MENA region. This move is part of Arçelik's strategy to expand its presence and strengthen its market position in the home appliances sector. The acquisition is expected to enhance Arçelik’s portfolio and operational capabilities in these key markets
- In March 2023, LG Electronics Middle East and Africa (MEA) launched a unique range of innovative home appliance products designed to meet the diverse needs of consumers in the region. This new lineup includes advanced technologies such as AI-powered washing machines and energy-efficient refrigerators, aimed at enhancing convenience and sustainability in daily household tasks. LG emphasizes smart features that integrate seamlessly into modern lifestyles, offering users greater control and efficiency. This initiative reflects LG’s commitment to innovation and consumer satisfaction in the home appliance market, further solidifying its position as a leader in the region
- In June 2022, Samsung announced an extended warranty policy for its home appliances in the UAE, offering a three-year warranty for all customers. This initiative reflects Samsung's commitment to enhancing customer satisfaction and ensuring confidence in the durability and reliability of its products
- In September 2021, GE Appliances unveiled the GE Profile UltraFresh System dishwasher with Microban Antimicrobial Technology, which helps reduce the growth of bacteria inside and on the dishwasher
