“Rising Demand in Personal Hygiene Sector”
- The increasing use of baby diapers, feminine hygiene, and adult incontinence products is significantly boosting demand for non-woven adhesives due to their comfort, strength, and skin-friendliness.
For instance,
- In August 2023, Kimberly-Clark expanded its production capacity in Brazil for adult incontinence products. The move responded to growing demand from an aging population, increasing the requirement for reliable, skin-safe non-woven adhesives critical for product comfort and secure bonding in personal hygiene products.
- Growing environmental concerns are pushing manufacturers to develop bio-based, solvent-free, and low-VOC non-woven adhesives, aligning with global sustainability goals and consumer preferences for eco-friendly hygiene products.
- Innovations in hot-melt technology are enhancing performance, reducing consumption, and improving bonding efficiency in non-woven hygiene applications, enabling faster production lines and lower operational costs for manufacturers.
- Rapid urbanization, rising income levels, and awareness of hygiene in countries like India, China, and Brazil are fueling strong growth in non-woven adhesive usage across consumer and medical applications.
