- Biofortification, an innovative strategy to enhance the nutritional quality of food crops through agricultural practices, conventional breeding, or genetic modification, is becoming an increasingly vital component of public health and food security initiatives in North America. It offers a sustainable and cost-effective approach to combat micronutrient deficiencies, often referred to as "hidden hunger," which affects significant portions of the population
- The escalating demand for biofortified crops in North America is primarily fueled by a growing consumer awareness of the importance of nutrient-rich foods, increasing concerns about malnutrition and diet-related health issues, and a rising preference for natural and sustainable food solutions over traditional fortification or supplements
- North America is expected to dominate the biofortification market with a significant market share, driven by a well-developed agricultural sector, substantial investments in R&D in agrigenomics, and a technologically advanced population that is increasingly adopting healthier dietary habits. The U.S., in particular, is experiencing substantial growth in the cultivation and consumption of biofortified crops, driven by innovations from both established agricultural companies and biotech startups focused on enhancing essential vitamins and minerals in staple foods
- The Vitamins segment is expected to be the fastest growing nutrient segment in the North America biofortification market during the forecast period due to the rising demand for functional and enhanced processed food products and efforts to combat widespread vitamin deficiencies
- The Fruits and Vegetables segment accounts for a significant share of the market, driven by ongoing efforts to increase the nutritional content of these widely consumed crops, especially in relation to carotenoids (precursors to Vitamin A) and other essential micronutrients
