“Personalized Nutrition Driving Market Growth”
- A significant and accelerating trend in the global customized premixes market is the rising demand for personalized nutrition solutions, as consumers increasingly seek tailored health and wellness products to meet their specific dietary requirements and lifestyle preferences
- For instance, companies such as DSM and Glanbia plc are offering advanced customized premixes that cater to targeted health benefits such as immunity support, cognitive health, sports nutrition, and weight management, providing manufacturers with flexible, nutrient-rich formulations
- Innovations in nutritional science, coupled with growing consumer awareness regarding preventive healthcare, are fueling the development of customized premixes containing specific blends of vitamins, minerals, amino acids, botanicals, and functional ingredients. These formulations enable food, beverage, and supplement brands to deliver products aligned with evolving consumer needs
- Moreover, customized premixes facilitate product innovation for functional foods, ready-to-drink beverages, infant nutrition, and dietary supplements, allowing manufacturers to shorten development timelines while ensuring regulatory compliance and product consistency
- This trend toward tailored, science-backed nutrition solutions is reshaping the landscape of the food and nutraceutical industry, with companies such as Prinova Group LLC expanding their capabilities to deliver market-ready, clean-label, and health-focused customized premixes
- The demand for customized premixes is expected to grow significantly across diverse sectors, as consumers continue to prioritize convenience, health optimization, and personalized product experiences
