North America Electric Bike (E-Bike) Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Electric Bike (E-Bike) Market Size

• The North America electric bike (E-Bike) market size was valued at USD 3.60 billion in 2024 and is expected to reach USD 8.29 billion by 2032, at a CAGR of 11.00% during the forecast period
• The market growth is primarily driven by increasing consumer interest in eco-friendly transportation, advancements in battery technology, and growing urban demand for efficient, sustainable mobility solutions
• Rising awareness of health benefits, coupled with government incentives for green transportation, is accelerating the adoption of e-bikes across residential and commercial applications

Electric Bike (E-Bike) Market Analysis

• Electric bikes, offering pedal-assisted or throttle-based propulsion, are becoming integral to urban mobility and recreational activities due to their environmental benefits, cost-effectiveness, and versatility in navigating congested cities
• The demand for e-bikes is fueled by growing environmental concerns, rising fuel costs, and a shift toward active lifestyles, with consumers prioritizing convenience and sustainability
• The U.S. dominated the North America electric bike market with a revenue share of 65.3% in 2024, driven by widespread adoption in urban areas, supportive infrastructure, and a strong presence of key manufacturers. Innovations in lightweight batteries and smart connectivity features further boost growth
• Canada is expected to be the fastest-growing country in the North America electric bike market during the forecast period, propelled by increasing urbanization, government subsidies, and rising consumer preference for eco-conscious commuting options
• The lithium-ion segment dominated the largest market revenue share of 54.6% in 2024, driven by its high energy density, lightweight design, and longer lifespan, which enhance e-bike performance and range

Report Scope and Electric Bike (E-Bike) Market Segmentation        

Electric Bike (E-Bike) Market Trends

“Increasing Integration of Smart Technologies and Connectivity”

• The North America electric bike (E-Bike) market is experiencing a significant trend toward integrating smart technologies and connectivity features
• These technologies enable advanced functionalities such as GPS navigation, smartphone integration, and real-time performance monitoring, enhancing user experience
• Smart e-bike systems allow for proactive features such as route optimization, battery status monitoring, and remote diagnostics, improving convenience and efficiency
  • For instance, companies are developing e-bikes with mobile app compatibility to track riding patterns, adjust pedal-assist levels, and provide anti-theft features through geolocation
• This trend is increasing the appeal of e-bikes for tech-savvy consumers and urban commuters, making them a preferred choice for both recreational and practical use
• Connectivity features, such as Bluetooth and Wi-Fi integration, enable e-bikes to sync with IoT ecosystems, offering personalized riding experiences and data-driven insights

Electric Bike (E-Bike) Market Dynamics

Driver

“Rising Demand for Eco-Friendly Transportation and Urban Mobility Solutions”

• Increasing consumer demand for sustainable and cost-effective transportation options, such as e-bikes, is a major driver for the North America e-bike market
• E-bikes enhance mobility by offering features such as pedal-assist and throttle modes, making them ideal for navigating congested urban environments and reducing carbon footprints
• Government incentives, particularly in the U.S. and Canada, such as subsidies and tax rebates, are encouraging e-bike adoption to promote green transportation
• The expansion of 5G networks and IoT infrastructure is enabling faster data transmission for smart e-bike features, supporting applications such as real-time traffic updates and remote diagnostics
• Manufacturers are increasingly offering factory-fitted smart components and versatile designs to meet consumer expectations and enhance market appeal
• The U.S. dominates the market, driven by key industry leaders and growing consumer preference for e-bikes in commuting and recreational segments, while Canada is the fastest-growing country due to increasing infrastructure investments and rising environmental awareness

Restraint/Challenge

“High Initial Costs and Battery Recycling Concerns”

• The substantial upfront cost of e-bikes, including advanced components such as lithium-ion batteries, mid-drive motors, and smart displays, can be a significant barrier to adoption, particularly in cost-sensitive markets
• Retrofitting e-bike systems into traditional bicycles or integrating advanced technologies can be complex and expensive
• Battery disposal and recycling concerns pose a major challenge, as lithium-ion batteries, which dominate the market, have a low recycling rate (less than 5% according to the U.S. Environmental Protection Agency), raising environmental sustainability issues
• The lack of standardized regulations across the U.S. and Canada for battery disposal, recycling, and safety standards complicates compliance for manufacturers and service providers
• These factors may deter potential buyers, particularly in regions with high cost sensitivity or growing awareness of environmental and safety concerns related to battery waste

Electric Bike (E-Bike) market Scope

The market is segmented on the basis of battery type, hub motor location, mode, battery power, class, and usage.

• By Battery Type

On the basis of battery type, the North America Electric Bike (E-Bike) Market is segmented into lithium-ion, lithium-ion polymer, nickel metal hydride, lead acid, sealed lead acid, and others. The lithium-ion segment dominated the largest market revenue share of 54.6% in 2024, driven by its high energy density, lightweight design, and longer lifespan, which enhance e-bike performance and range. These batteries are preferred for their low maintenance and efficiency, particularly in urban and performance-oriented e-bikes.

The Lithium-Ion Polymer segment is expected to witness the fastest growth rate from 2025 to 2032, driven by its flexible form factor, improved safety features, and increasing adoption in compact and foldable e-bike models, catering to evolving consumer preferences for sleek and portable designs.

• By Hub Motor Location

On the basis of hub motor location, the North America Electric Bike (E-Bike) market is segmented into Mid Drive Hub Motor, Rear Hub Motor, and Front Hub Motor. The Mid Drive Hub Motor segment dominated with a 66.2% market revenue share in 2024, attributed to its suitability for pedal-assisted e-bikes, offering better weight distribution and efficiency, particularly for mountain and trekking bikes. Its design provides a natural riding experience and higher torque for challenging terrains.

The Rear Hub Motor segment is anticipated to experience the fastest growth from 2025 to 2032, driven by its cost-effectiveness, ease of maintenance, and increasing adoption in urban and commuter e-bikes, where simplicity and reliability are prioritized.

• By Mode

On the basis of mode location, the North America Electric Bike (E-Bike) market is segmented into Pedal Assist and Throttle. The Pedal Assist segment accounted for the largest market share of 85% in 2024, as it aligns with consumer preferences for a natural cycling experience and extended battery life, particularly in urban commuting and fitness-focused applications. Pedal-assist e-bikes are favored for their compliance with regulations, requiring no licensing for speeds up to 25 km/h in many regions.

The Throttle segment is expected to witness robust growth from 2025 to 2032, driven by its appeal for riders seeking reduced pedaling effort, especially in cargo and off-road applications, where instant power delivery is advantageous.

• By Battery Power

On the basis of battery power, the North America Electric Bike (E-Bike) market is segmented into Under 750 W and Over 750 W. The Under 750 W segment held the largest market share of 72.69% in 2024, driven by its lightweight design and compliance with regulations in multiple regions, making it suitable for a wide range of e-bikes. These batteries are preferred for their portability and efficiency in urban environments.

The Over 750 W segment is anticipated to grow rapidly from 2025 to 2032, fueled by increasing demand for high-performance e-bikes, such as mountain and cargo models, which require greater power for tackling challenging terrains and heavier loads.

• By Class

On the basis of class, the North America Electric Bike (E-Bike) market is segmented into Class I (Pedal Assist/Pedelec), Class II (Throttle), and Class III (Speed Pedelec). The Class I segment dominated with a 60.24% market share in 2024, driven by its popularity among health-conscious riders and compliance with regulations that require no licensing for pedal-assisted e-bikes limited to 20 mph. These e-bikes appeal to a wide range of users, from commuters to recreational cyclists.

The Class III segment is expected to witness the fastest growth from 2025 to 2032, fueled by rising demand for high-speed pedelecs capable of reaching 28 mph, particularly for long-distance commuting and performance-oriented applications.

• By Usage

On the basis of usage, the North America Electric Bike (E-Bike) market is segmented into City/Urban, Cruise, Mountain/Trekking Bikes, Racing, Cargo, and Others. The City/Urban segment held the largest market revenue share in 2024, driven by the increasing adoption of e-bikes for cost-effective and eco-friendly commuting in metropolitan areas, addressing traffic congestion and environmental concerns.

The Mountain/Trekking Bikes segment is anticipated to experience rapid growth from 2025 to 2032, fueled by growing popularity in North America for off-road sports and recreational activities, with e-MTBs offering enhanced range and performance for tackling rugged terrains.

Electric Bike (E-Bike) Market Regional Analysis

• The U.S. dominated the North America electric bike market with a revenue share of 65.3% in 2024, driven by widespread adoption in urban areas, supportive infrastructure, and a strong presence of key manufacturers. Innovations in lightweight batteries and smart connectivity features further boost growth
• Consumers prioritize E-Bikes for urban mobility, reducing carbon footprints, and enhancing fitness, particularly in regions with diverse terrains and climates
• Growth is supported by advancements in battery technology, such as lithium-ion and lithium-ion polymer, alongside rising adoption in both consumer and commercial segments, including city/urban, mountain/trekking, and cargo applications

U.S. Electric Bike (E-Bike) Market Insight

The U.S. dominates the North America E-Bike market with the highest revenue share in 2024, fueled by strong consumer demand for sustainable transport and growing awareness of E-Bike benefits such as cost savings and health improvements. The trend towards urban mobility and increasing regulations promoting greener transportation further boost market expansion. The integration of E-Bikes with advanced features, such as pedal assist and throttle modes, complements both recreational and commuting needs, creating a diverse product ecosystem.

Canada Electric Bike (E-Bike) Market Insight

Canada is expected to witness the fastest growth rate in the North America E-Bike market, driven by increasing demand for eco-friendly commuting options and government incentives promoting sustainable transportation. Consumers seek E-Bikes with pedal assist and throttle modes for enhanced mobility in urban and suburban settings. The growth is prominent in city/urban and mountain/trekking applications, with rising adoption due to environmental concerns and expanding cycling infrastructure.

Electric Bike (E-Bike) Market Share

The electric bike (E-Bike) industry is primarily led by well-established companies, including:

• Accell Group (Netherlands)
• DERBY BICYCLE (Germany)
• ITALJET SPA (Italy)
• Riese & Müller GmbH (Germany)
• M1-Sporttechnik (Germany)
• F.I.V. E. Bianchi S.p.A. (Italy)
• Kawasaki Motors Corp., U.S.A. (U.S.)
• Yadea Technology Group Co.,Ltd.(China)
• Giant Bicycles (Taiwan)
• Trek Bicycle Corporation (U.S.)
• myStromer AG (Switzerland)
• Specialized Bicycle Components, Inc. (U.S.)
• MERIDA BIKES (Taiwan)
• Pedego (U.S.)
• YAMAHA Motor Pvt. Ltd. (Japan)

What are the Recent Developments in North America Electric Bike (E-Bike) Market?

• In July 2025, Giant Bicycle Inc. recalled around 6,200 Momentum Vida E+ E-Bikes sold in North America due to a serious fall hazard. The issue involves the fork steerer tube, which may crack, break, or separate during use, potentially causing crashes. Affected models include both mid-step and low-step frames, available in various colors and sizes. Bikes with serial numbers where the third character is “H,” “J,” or “K” require fork replacement, while those with a “G” need inspection by an authorized dealer. No injuries have been reported, but riders are urged to stop using the bikes immediately
• In April 2025, Bosch eBike Systems unveiled the Performance Line CX-R, its most powerful e-bike drive unit to date, tailored for the North American market. Engineered for high-performance trail riding, the CX-R delivers up to 750 watts of peak power and 100 Nm of torque, with support levels reaching 400% of rider input. It features advanced sensor technology that measures pedal input 1,000 times per second, enabling ultra-precise and responsive power delivery. The system also introduces exclusive Race and eMTB+ modes, offering customizable riding dynamics for steep climbs and technical terrain
• In March 2025, Specialized Bicycle Components recalled more than 32,000 Vado and Como IGH e-bikes across the U.S., Canada, and Mexico due to a serious entrapment hazard. The issue stems from the protective chain/belt guard, which fails to fully cover the belt drive, allowing loose clothing to become caught and potentially cause falls or injuries. Affected models feature internal gear hubs (IGH) and were sold between March 2021 and November 2024. Riders are urged to stop using the bikes immediately and contact an authorized Specialized retailer for a free guard replacement.
• In February 2025, Super73 recalled about 1,400 units of its 2024 Z Miami SE and Z Adventure Core electric bicycles across North America due to a critical braking system defect. The issue involves a retaining pin in the disc brake calipers that may loosen and detach, potentially causing brake failure and posing a crash risk. Affected models include various color variants sold between April and September 2024. Super73 is offering a free repair kit and up to USD 50 reimbursement for professional installation. Riders are advised to stop using the bikes immediately and contact the company for repairs
• In January 2024, Pacific Cycle recalled approximately 1,700 Ascend Cabrillo and Ascend Minaret electric bikes sold in North America due to a serious fire hazard. The issue stemmed from an improperly assembled wiring harness in the lithium-ion battery system, which could overheat and ignite during charging. Affected bikes were sold at Bass Pro Shops and Cabela’s between January and November 2023. Consumers are urged to stop using and unplug the bikes immediately and return them for a full refund. One injury involving second-degree burns was reported

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