North America Energy Drinks Market – Industry Trends and Forecast to 2030

North America Energy Drinks Market, By Product (Isotonic, Hypotonic, Hypertonic), Category (Non Alcoholic, Alcoholic), Type (Inorganic, Organic), Components (Drinks, Shots, Mixers), Application (Before Exercise, Recovery, During Exercise),  Packaging (Bottles, Cans), Consumption Time (Before 11 am, Post 9 pm, 11-2 pm, 2-5 pm, 5-9 pm), Ingredients (Taurine, Caffeine, Guarana, Vitamin B, L-Cartinine, Antioxidants, Others), Distribution Channel (Store Based Retailers, Non Store Retailing) – Industry Trends and Forecast to 2030.

 North America Energy Drinks Market Analysis and Size

Energy drinks are more popular product among all age groups. In last few years, the popularity of the energy drinks has augmented, and with that, the variety of these drinks has grown. There are now numerous different types of energy drinks available in the market and each has their own unique formulation. In the U.S., energy drinks are the most popular supplements for young adults and teens. Moreover, players operating in the U.S. market have shifted their focus from athletes to young people due to the increasing demand for energy drinks from young consumers for mental alertness. 

Data Bridge Market Research analyses that the energy drinks market is expected to reach USD 68.72 billion by 2030, which is USD 24.78 billion in 2022, registering a CAGR of 13.60% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.     

North America Energy Drinks Market Scope and Segmentation

Market Definition

Energy drinks are the type of drink that comprise stimulant compounds such as caffeine. It delivers the benefits such as instant energy, refreshment, increased attention and reaction speed among people. There are components such as sugar, herbal extracts, taurine and other sweeteners and amino acids and other ingredients such as caffeine, vitamins, herbs and taurine present in energy drink.

North America Energy Drinks Market Dynamics

Drivers

• Growing consumer inclination toward low sugar and sugar-free beverages

Consumers are becoming more aware regarding the importance of healthy drinks and an active lifestyle owing to high prevalence of diabetes and many other chronic diseases. Thus the consumers are choosing low-sugar, low-calorie or sugar-free dietary patterns in beverages as a result of increasing health concerns. Natural sweeteners, such as stevia, are highly preferred by consumers in their beverages. Companies such as Coca-Cola and PepsiCo Inc. have committed to lowering sugar and removing artificial additives in their products

• Growing consumption of energy drinks among consumers

The growing consumption of energy drinks are expected to drive the growth rate of energy drinks market during forecast period. Nowadays, consumers prefer energy drinks over other drinks because they fulfill the demand for instant hydration. These energy drink provide important nutrients for the well-functioning of the body which positively affect the market growth. Additional, energy drinks have larger consumer base owing to the diversification of these drinks in the market.

Opportunities

• Surging strategic initiatives by major market players and manufacturers

The major market players and manufacturers are taking several strategic initiatives to increase their distribution networks and enhance their geographical presence in the global market. For instance, PepsiCo Beverages Canada became the major national distributor of Guru plant-based energy drinks in June 2021. It is anticipated that Guru will profit from PepsiCo’s direct-to-store distribution network across Canada.

• Rising demand for cans packaging for energy drinks

The cans segment covers the global energy drinks market's largest revenue share and is projected to maintain its lead in the forecast period. Consumers have become more conscious about their choices and taste so they are gradually opting for energy drinks. Young consumers prefer metal cans over other packaging products because these cans are highly portable and do not break easily. Thus the rising demand of cans packaging for energy drinks will create immense opportunities for the market growth.

Restraints/ Challenges

• Side effect associated with energy drinks

High consumption of caffeine-based energy drinks may cause hypertension, nausea, restlessness and other related health risks which will hamper the growth of the energy drinks market during the forecast period.

• Lack of awareness regarding benefits of energy drink

Lack of awareness regarding its benefits such as instant energy, refreshment, and increased attention among consumers in developing countries is anticipated to pose biggest and foremost challenge for the market growth rate.

This energy drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the energy drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact Analysis on North America Energy Drinks Market

The outbreak of COVID-19 pandemic had a positive impact on growth of the energy market. Though the demand for these products was already increasing. Moreover, augmented concerns for health, convenience, and the increased diversity and quality of these beverages are some of the major factors behind the increase in demand. After the closure of bars and restaurants in March 2020, consumers brought these products from online platforms. This trend benefited the market growth during the pandemic. The sale of the product increased significantly through e-commerce channels owing to stay-at-home orders all over the globe.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2022, Coca-Cola Europacific Partners is adding two flavors to its Monster line-up to attract more consumers. Monster Reserve Watermelon and Monster Reserve White Pineapple are those two new flavors which is added to Monster's traditional energy drink range.
• In 2022, PepsiCo launched a ready-to-drink energy drink named "Baya" as part of its approximately 30-year-old joint venture with Starbucks. It comes in three new flavors: raspberry lime, mango guava, pineapple passionfruit, and vitamin C and comprises caffeine to support the immune system.

North America Energy Drinks Market Scope

The energy drinks market is segmented on the basis of product, category, type, components, application, packaging, consumption time, ingredients, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Isotonic
• Hypotonic
• Hypertonic

Category

• Non Alcoholic
• Alcoholic

Type

• Inorganic
• Organic
• Components
• Drinks
• Shots
• Mixers

Application

• Before Exercise
• Recovery
• During Exercise

Packaging

• Bottles
• Cans

Consumption Time

• Before 11 am
• Post 9 pm
• 11-2 pm
• 2-5 pm
• 5-9 pm

 Ingredients

• Taurine
• Caffeine
• Guarana
• Vitamin B
• L-Cartinine
• Antioxidants
• Others

Distribution Channel

• Store Based Retailers
• Non Store Retailing

Energy Drinks Market Regional Analysis/Insights

The energy drinks market is analyzed and market size insights and trends are provided by country, product, category, type, components, application, packaging, consumption time, ingredients, and distribution channel as referenced above.

The countries covered in the energy drinks market report are U.S., Canada, Mexico in North America.

U.S. dominates the North America energy drinks market in terms of revenue and market share due to increasing consumption of energy drinks and the high coffee culture in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Energy Drinks Market Share Analysis

The energy drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to energy drinks market.

Some of the major players operating in the energy drinks market are:

• PepsiCo, Inc. (U.S.)
• RED BULL (U.S.)
• National Beverage Corp (U.S.)
• Cargill Incorporated (U.S.)
• ADM (U.S.)
• Dupont (U.S.)
• Evonik (Germany)
• BASF SE(Germany)
• DSM (Netherlands)
• Ajinomoto Co., Inc. (Japan)
• Novozymes (Denmark)
• Chr. Hansen Holding A/S (Denmark)
• TEGASA (Spain)
• Nutreco (Netherlands)
• Kemin Industries Inc. (U.S.)
• Adisseo (France)
• Alltech (U.S.)
• Global And Energy Drinks International (France)
• Centafarm SRL (Italy)
• Bentoli (U.S.)
• Novus International (U.S.)