Forecast Period 
Market Size (Base Year) 
Market Size (Forecast Year)
CAGRNorth America Healthcare Advertising Market, By Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others), Form of Engagement (Healthcare Facility, In Home/In Person, Digital and Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others), Approach (Detailing (Healthcare Professional) and Direct to Consumer Advertising), Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs) Advertising, Biopharmaceuticals, Vaccines, Over-The-Counter Drugs, Prescription Medicines, Medical Devices and Equipment, Biotech Companies, Medical Insurance, Fitness and Diet Products and Service, Hygiene Products, Corrective Lenses and Glasses and Others) – Industry Trends and Forecast to 2030.
North America Healthcare Advertising Market Analysis and Size
Healthcare advertising is helping in bringing issues about different medical problems and sicknesses, as the requirement might have risen for therapy. Unlike to advertising in different ventures, healthcare advertising is extraordinary and dependent on plenty of guidelines. Advertising in the healthcare sector is signified not just by state purchaser security organizations and Government Exchange Commission, yet in addition by many other administrative bodies. Now, there is a growing demand for healthcare advertising in the U.S. to raise awareness regarding procedures and available drugs and numerous diseases and health problems which boosts the market growth during the forecast period.
Data Bridge Market Research analyses that the healthcare advertising market is expected to reach USD 26,198.80 million by 2030, which was USD 17,332.23 million in 2022, at a CAGR of 5.30% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
North America Healthcare Advertising Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2023 to 2030 |
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Base Year |
2022 |
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Historic Years |
2021 (Customizable to 2015 - 2020) |
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Quantitative Units |
Revenue in USD Million, Volumes in Units, Pricing in USD |
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Segments Covered |
Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others), Form of Engagement (Healthcare Facility, In Home/In Person, Digital and Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others), Approach (Detailing (Healthcare Professional) and Direct to Consumer Advertising), Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs) Advertising, Biopharmaceuticals, Vaccines, Over-The-Counter Drugs, Prescription Medicines, Medical Devices and Equipment, Biotech Companies, Medical Insurance, Fitness and Diet Products and Service, Hygiene Products, Corrective Lenses and Glasses and Others) |
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Countries Covered |
U.S., Canada and Mexico in North America, |
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Market Players Covered |
FCB (U.S.), Havas Health & You (U.S.), Publicis Health (U.S.), CDM New York (U.S.), Xandr Inc. (U.S), Verizon (U.S), Kayzen (China), NextRoll, Inc. (U.S), Google (U.S), Adobe (U.S), Magnite, Inc (U.S), MediaMath (U.S), IPONWEB Limited (U.S), VOYAGE GROUP (Japan), Integral Ad Science Inc.(Denmark), The Trade Desk (U.S), Connexity (U.S), Centro, Incorporated (U.S), RhythmOne, LLC (U.S), Syneos Health (U.S.) |
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Market Opportunities |
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Market Definition
Healthcare advertising refers to developing marketing strategies for reaching new patients and improving patient care by making an open line of communication between healthcare organizations and patients. It relies on highly targeted and segmented offline and online strategies to increase engagement and accelerate enterprise growth.
North America Healthcare Advertising Market
Drivers
- Increasing popularity of healthcare advertising by online platform
Online category is expected to witness significant growth in the healthcare advertising market during the forecast period. The increasing popularity of healthcare advertising by online platforms owing to growing emphasis on digital channels such as campaign management, social media, and others is likely to boost the market demand. Also, high digital spending in the healthcare industry, rapid attract larger number of patients and the adoption of search advertising will further increase the demand for the healthcare advertising.
- Growing usage of healthcare advertising in fitness and diet application
The increasing usage of healthcare advertising in fitness and diet application is anticipated to propel the growth of the healthcare advertising market. The usage of healthcare advertising in fitness and diet application increases due to rise in spending on diet supplements, growing awareness among consumers and organizations toward physical activities and high focus toward maintaining a healthy lifestyle which will eventually boost the market growth.
Opportunities
- Improving competitive advantage and brand awareness
Several hospitals and medical institutions are competing for patients. This competition is based on both the quality of the care and the cost of the care offered. Hence, the healthcare marketing gives organisations the best chance to attract new customers, by showcasing their services in an attractive and accessible manner. As per the Pew Research Center study, above 77 percent of healthcare patients start their journey to receiving treatment on search engines. Therefore, improving competitive advantage and brand awareness will likely create ample market growth opportunities.
- Increasing focus of healthcare companies on reaching to new audiences
The major beneficial factor in healthcare companies using healthcare advertising to market their services is the possibility of new audiences, which is anticipated to generate ample opportunities for the market growth. The way in which the public gathers and responds to information has changed dramatically in recent years due to the growth of social media. Healthcare providers must change with times and tailor their marketing and advertising efforts to these new channels. As a result of this, new audiences that were formerly unfamiliar or unaware with a healthcare provider can be drawn and segmented in with information on a platform that resonates with them.
Restraints
- High cost associated with external marketing in the healthcare sector
The high cost associated with external marketing in healthcare sector is expected to hamper the market growth during the forecast period. The cost-per-1000-impressions of external marketing are significantly greater than inbound marketing or advertising. For instance, outbound advertising costs CPM (cost-per-mille) between $10 and $34 whereas the CPM for most inbound advertising falls between $1.54 and $10.00.
- Increasing concern regarding data security
The increasing concern regarding data security such as loss of protected health information (PHI) and personal identifiable information (PII) related data healthcare advertising will become the biggest and foremost challenge for the growth of the healthcare advertising market during the forecast period.
This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In 2020, PUBLICIS GROUPE Heartbeat received MANNYAwards for Med Ad News affirming. This is ongoing commitment towards Diversity and Inclusion Champion. This company is going to improve its brand value through this award which will create more income.
- In 2020, Havas Health & You partnered with Programmatic Health Council Media group to make a programmatic and healthcare advertising experts to advance programmatic advertising. This partnership aims to strengthen the company’s position and push more consumers towards meaningful data, which will increase the brand image and revenue generation for the company.
- In 2020, Care Health Insurance announced to launch a new TV campaign. With this launch, this company delivers excellent service to customer, value-for-money services and product innovation, after it’s re-branding.
North America Healthcare Advertising Market Scope
The healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Traditional
- Online
- Public relation
- Unique branding and awareness
- Internal marketing
- Employer marketing
- Physician referrals
- Others
Form of Engagement
- Healthcare facility
- Online
- In Home/In Person
- Others
Technology
- Telemedicine
- Artificial intelligence
- Personal data tracking
- Others
Approach
- Detailing (healthcare professional)
- Direct to consumer advertising
Format
- Display
- Search
- Video
Application
- Fitness and diet product and service
- Over the counter
- Health hygiene
- Medical insurance
- Corrective lenses and glasses
- Medical devices and equipment
- Pharmaceutical
- Prescription medicines
- Biotech companies
- Biopharmaceuticals
Healthcare Advertising Market Regional Analysis/Insights
The healthcare advertising market is analyzed and market size insights and trends are provided by country, type, form of engagement, technology, approach, format and application as referenced above.
The countries covered in the healthcare advertising market report are U.S., Canada and Mexico in North America.
U.S. dominates the healthcare advertising market because of the increasing manufacturing of prescription drugs and the large presence of healthcare companies in this region. Moreover, increasing expenditure on healthcare services and the organization's rising focus to access more customers will further boost the market growth.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Healthcare Advertising Market Share Analysis
The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.
Some of the major players operating in the healthcare advertising market are:
- FCB (U.S.)
- Havas Health and You (U.S.)
- Publicis Health (U.S.)
- CDM New York (U.S.)
- Xandr Inc. (U.S)
- Verizon (U.S)
- Kayzen (China)
- NextRoll, Inc. (U.S)
- Google (U.S)
- Adobe (U.S)
- Magnite, Inc (U.S)
- MediaMath (U.S)
- IPONWEB Limited (U.S)
- VOYAGE GROUP (Japan)
- Integral Ad Science Inc.(Denmark)
- The Trade Desk (U.S)
- Connexity (U.S)
- Centro, Incorporated (U.S)
- RhythmOne, LLC (U.S)
- Syneos Health (U.S.)
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