- The region’s high internet penetration and smartphone usage are accelerating the adoption of digital advertising formats, including search, video, and display ads across platforms such as Google, YouTube, and health-focused apps
- Rising demand for preventative care and wellness products is encouraging advertisers to focus on education-based marketing strategies that emphasize lifestyle management, early diagnosis, and virtual care services
- U.S. healthcare advertising market captured the largest revenue share of 84% in 2024 within North America, supported by a robust pharmaceutical industry and the highest per capita healthcare spending globally
- Canada is expected to witness the highest compound annual growth rate (CAGR) in the North America healthcare advertising market due to increasing digital transformation across the healthcare sector, rising investments in public health campaigns, and growing demand for personalized, bilingual advertising content
- The online segment accounted for the largest market revenue share in 2024, driven by the rise of digital platforms, increased mobile device usage, and growing preference for search engine and social media outreach. Healthcare providers and pharmaceutical brands are increasingly investing in online advertising to expand patient reach, improve engagement, and gain real-time performance insights
