“Growing Preference for Clean Label and Plant-Based Ingredients”
- One prominent trend in the NORTH AMERICA hydrocolloids market is the increasing demand for clean label and plant-based ingredients, driven by changing consumer preferences toward transparency, natural sourcing, and health-conscious consumption.
- This trend is reinforced by the rise in veganism, flexitarian diets, and a broader movement toward minimally processed food and beverages.
- For instance, companies such as CP Kelco and Ingredion Incorporated are focusing on expanding their portfolios of natural hydrocolloids like citrus fiber, pectin, and guar gum to align with clean label trends and support natural food formulations.
- The emphasis on plant-derived ingredients is also spurring innovation in hydrocolloid extraction and processing techniques that preserve functionality without compromising on sustainability or label simplicity.
- As consumers increasingly scrutinize ingredient lists and prioritize health and environmental impact, demand for natural, plant-based hydrocolloids is expected to be a key growth driver in the market.
