North America Loyalty Management Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Loyalty Management Market Size

• The North America Loyalty Management Market size was valued at USD 12.45 Billion in 2024 and is expected to reach USD 48.87 Billion by 2032, at a CAGR of 18.7% during the forecast period
• This growth is driven by Surge in the adoption of advanced technologies such as artificial intelligence, growing focus on the management of customer experience and rising development of retail and e-commerce markets are the major factors attributable to the growth of the loyalty management market..

Loyalty Management Market Analysis

• Loyalty management is an approach used by the companies to attract and retain the customers, employees, suppliers, and shareholders. Loyalty management approach is used to build trust among the customers and stakeholders. Loyalty management enhances the goodwill of the company or the organization and develops and maintains healthy relationship between customers and companies for a longer period of time.
• U.S. is expected to dominate the Loyalty Management Market due to Rising focus on the technological advancements to obtain a cost-efficient and environmental friendly method of transportation will emerge as the major market growth driving factor. Surge in the demand for oil and gas, growing infrastructural development especially in the developing economies and surge in the offshore activities, such as deep water production and development will further aggravate the growth of the market.
• Customer Loyalty is expected to dominate the solution segment due to its critical role in enhancing customer engagement and driving repeat business. As companies increasingly focus on personalized experiences and retention strategies to maintain competitive advantage, investments in customer loyalty programs have surged particularly in sectors like retail, BFSI, and travel fueling the demand for robust loyalty management solutions.

Report Scope and Loyalty Management Market Segmentation         

Loyalty Management Market Trends

“Rising Adoption of Advanced Technologies Such as AI and Big Data Analytics”

• The integration of artificial intelligence and big data analytics is transforming loyalty programs by enabling real-time customer insights, predictive behavior modeling, and hyper-personalized marketing strategies. This enhances customer engagement, optimizes campaign performance, and improves overall customer experience.
• AI-powered loyalty systems can automate and scale personalized offers across multiple channels, resulting in higher retention rates and increased customer lifetime value. These technological capabilities are increasingly being integrated into loyalty platforms to meet evolving consumer expectations.

For instance,

• In January 2024, Oracle enhanced its loyalty management platform by integrating AI-based analytics tools that help brands predict churn risk, segment high-value customers, and deliver tailored loyalty campaigns, thereby improving retention and program ROI.

Loyalty Management Market Dynamics

Driver

“Growing Focus on Customer Experience and Relationship Management”

• Enterprises across various sectors are shifting towards customer-centric business models, recognizing that personalized loyalty programs strengthen brand loyalty and differentiate them in competitive markets.
• By fostering emotional connections and long-term engagement through rewards, exclusive access, and tier-based programs, businesses can drive repeat purchases and amplify brand advocacy.

For instance,

• In October 2024, Brierley launched a revamped loyalty strategy for a leading U.S. retail chain, integrating customer journey mapping and omnichannel experience design to elevate personalization and retention metrics across stores and digital platforms.

Opportunity

“Emerging Opportunities in Non-Traditional Verticals like Healthcare and Manufacturing”

• The penetration of loyalty management solutions is expanding beyond retail and BFSI into verticals such as healthcare, manufacturing, and IT & telecom, where stakeholder engagement is becoming increasingly critical.
• These industries are leveraging loyalty programs not just for customer retention, but also for employee engagement, partner collaboration, and service optimization—offering untapped growth potential for solution providers.

For instance,

• In August 2023, Comarch SA collaborated with a North American pharmaceutical group to deploy a custom-built loyalty platform aimed at increasing patient adherence and engagement through gamified rewards and educational incentives.

Restraint/Challenge

“Data Privacy Concerns and Compliance Challenges”

• Growing concerns over data security, along with evolving regulatory frameworks such as GDPR, CCPA, and regional data protection laws, are complicating the deployment of loyalty programs.
• Businesses face challenges in securely collecting, storing, and processing sensitive customer information while ensuring transparency and consent. Non-compliance can result in reputational damage and hefty penalties.

For instance,

• In July 2024, a leading telecom provider in Canada faced a class-action lawsuit over improper handling of loyalty program data, highlighting the critical need for secure architecture and compliant data practices in loyalty platforms..

Loyalty Management Market Scope

The loyalty management market is segmented on the basis of solution, deployment type, organization size, vertical, and type of offering capacity.

In 2025, the customer loyalty segment is projected to dominate the Loyalty Management Market with the largest share in the solution segment

The customer loyalty segment is expected to dominate the market with the largest share of 53.19% in 2025 due to the rising emphasis on enhancing customer retention, increasing repeat purchases, and strengthening brand engagement. Businesses are increasingly investing in robust loyalty programs to build long-term relationships, improve customer lifetime value, and stay competitive in the evolving digital landscape.

In 2025, the on-demand segment is expected to dominate the Loyalty Management Market with the largest share in the deployment type segment

The on-demand segment is projected to hold the largest share of 61.14% in 2025, driven by the growing adoption of cloud-based loyalty platforms that offer scalability, real-time data access, and cost-effective deployment. The increasing preference for SaaS models among SMEs and large enterprises alike is propelling the shift towards on-demand loyalty solutions across various industries.

Loyalty Management Market Regional Analysis

“U.S. Holds the Largest Share and fastest geowing in the Loyalty Management Market”

• The United States is expected to lead the North America Loyalty Management Market due to its advanced digital infrastructure, strong presence of major loyalty solution providers (such as Oracle, SAP, and IBM), and early adoption of customer-centric technologies across sectors like retail, BFSI, and hospitality.
• The country’s mature e-commerce ecosystem and high consumer expectations are pushing enterprises to invest heavily in data-driven loyalty programs and personalized customer engagement strategies.
• Furthermore, regulatory clarity and a robust IT infrastructure make the U.S. a favorable environment for deploying advanced loyalty management platforms.

Loyalty Management Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

The Major Market Leaders Operating in the Market Are:

• Kognitiv Corporation(Canada)
• Comarch SA(Poland)
• Epsilon Data Management, LLC.(United States)
• ICF International Inc.(United States)
• Brierley (United States)
• BOND BRAND LOYALTY INC.(Canada)
• Ketchup Loyalty Marketing(Canada)
• Kobie   (United States)
• Oracle  (United States)
• SAP(Germany)
• TIBCO Software Inc.(United States)

Latest Developments in North America Loyalty Management Market

• In March 2025, Oracle announced the launch of its next-generation Loyalty Cloud platform in North America, offering real-time personalization, AI-powered insights, and seamless integration with e-commerce and CRM systems. This new solution is designed to help retailers and financial institutions increase customer engagement and lifetime value by delivering tailored rewards and omnichannel experiences. The platform also supports advanced gamification features to boost customer retention.
• In February 2025, Salesforce expanded its Loyalty Management module for the North American market with new industry-specific templates for travel, healthcare, and telecom sectors. These enhancements enable faster deployment of loyalty programs while supporting tiered rewards, partner offers, and real-time point redemption across digital channels. The update reflects the increasing demand for agile, scalable loyalty platforms in diverse service industries.
• In January 2025, Kobie Marketing partnered with a leading Canadian telecom provider to deploy an AI-powered customer loyalty engine. The solution incorporates behavioral analytics and machine learning to predict customer churn and deliver hyper-personalized offers. The rollout aims to increase customer retention and digital engagement across mobile, broadband, and streaming services in Canada.
• In December 2024, Comarch SA introduced its upgraded Loyalty Marketing Platform in the U.S. with enhanced data analytics, blockchain-based transaction validation, and real-time performance dashboards. The platform is being adopted by a major North American airline to transform its frequent flyer program into a more secure and flexible ecosystem, improving user trust and reward tracking. 

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