- In March 2025, Oracle announced the launch of its next-generation Loyalty Cloud platform in North America, offering real-time personalization, AI-powered insights, and seamless integration with e-commerce and CRM systems. This new solution is designed to help retailers and financial institutions increase customer engagement and lifetime value by delivering tailored rewards and omnichannel experiences. The platform also supports advanced gamification features to boost customer retention.
- In February 2025, Salesforce expanded its Loyalty Management module for the North American market with new industry-specific templates for travel, healthcare, and telecom sectors. These enhancements enable faster deployment of loyalty programs while supporting tiered rewards, partner offers, and real-time point redemption across digital channels. The update reflects the increasing demand for agile, scalable loyalty platforms in diverse service industries.
- In January 2025, Kobie Marketing partnered with a leading Canadian telecom provider to deploy an AI-powered customer loyalty engine. The solution incorporates behavioral analytics and machine learning to predict customer churn and deliver hyper-personalized offers. The rollout aims to increase customer retention and digital engagement across mobile, broadband, and streaming services in Canada.
- In December 2024, Comarch SA introduced its upgraded Loyalty Marketing Platform in the U.S. with enhanced data analytics, blockchain-based transaction validation, and real-time performance dashboards. The platform is being adopted by a major North American airline to transform its frequent flyer program into a more secure and flexible ecosystem, improving user trust and reward tracking.
